Paid Ads Specialist – Meta, PPC
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Job Description
Paid Ads Specialist managing Meta and PPC campaigns for a home improvement services company. Focus on performance marketing, lead generation, and optimizing ad spend for business results.
Responsibilities:
- Launch, manage, and optimize paid campaigns (Meta, Google, etc.)
- Monitor performance and improve key metrics (CPL, CPA, ROAS)
- Run A/B tests across creatives, copy, and targeting
- Manage budgets and scale campaigns efficiently
- Collaborate with internal teams on campaign strategy and execution
- Ensure proper tracking (Pixel, events, analytics tools)
Requirements:
- 2+ years of experience in Meta Ads and/or PPC (Google Ads, Bing)
- Strong analytical and data-driven mindset
- Experience in lead generation / performance marketing
- Understanding of funnels, targeting, and retargeting
- English proficiency (Russian is a plus)
- Experience with the U.S. market is preferred
Benefits:
- Fully remote
- PST working hours (Mon–Fri)
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