Media Buyer, Google Ads – D2C Oral-Care
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Job Description
Growth Marketing Manager managing Google Ads for a D2C oral-care brand with hands-on experience. Responsible for driving performance in a high-scale environment under senior leadership.
Responsibilities:
- Directly manage and optimize campaigns inside Google Ads Manager
- Build, test, and scale campaigns using structured testing frameworks
- Improve CPA, MER, ROAS, and scaling efficiency
- Conduct breakdown analysis, attribution review, and performance diagnostics
- Continuously iterate creative, audiences, and bidding strategies
- **Creative Testing & Iteration**
- Operate within high-volume creative testing systems
- Manage thousands of live ads and structured testing cycles
- Provide feedback loops to creative teams based on performance data
- Balance aggressive testing with capital discipline
- **Budget & Scaling Discipline**
- Operate within high-spend accounts and fast-paced environments
- Contribute to scaling efforts while maintaining efficiency thresholds
- Monitor performance against LTV and subscription payback targets
- **Revenue Impact**
- Connect media buying decisions directly to revenue outcomes
- Support subscription-focused scaling strategies
- Contribute to overall company growth through disciplined execution
Requirements:
- Direct, hands-on experience managing Google ad accounts (not just assisting or reporting)
- Experience inside CPG/DTC brands MANDATORY! (subscription-focused preferred)
- Exposure to large-scale creative workflows (hundreds or thousands of live ads)
- Experience operating within high-spend environments ($50M+ annual budgets preferred)
- Strong understanding of subscription ROAS and LTV-driven scaling
- Brand-side or agency experience managing large-scale Meta accounts
- Strong English communication skills C1-C2
- **Ideal Profile**
- Highly analytical and performance-oriented
- Comfortable operating inside complex ad structures
- Strong bias toward testing and iteration
- Detail-obsessed and execution-driven
- Motivated to grow into a senior performance role over time
- This role is ideal for someone who understands that media buying is a capital allocation function — and wants to sharpen their craft inside a high-scale, high-performance environment.
Benefits:
- Work from Anywhere
- Competitive Salary
- Flexible Hours
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