Senior Paid Social Specialist
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Job Description
Sr. Paid Social Specialist leading execution and optimization of client advertising campaigns. Managing strategy for multiple social media platforms within an integrated digital marketing firm.
Responsibilities:
- Manage the end-to-end execution of paid social campaigns for a portfolio of clients across Meta (Facebook/Instagram) and Pinterest and be able to manage and optimize a high volume of campaigns
- Own the technical setup within Ads Manager—from pixel placement and catalog syncing to complex naming conventions and UTM parameters
- Serve as the team’s data lead, building and maintaining Excel-based reporting templates, using Pivot Tables to aggregate data across accounts and identify macro trends
- Proactively optimize campaigns daily, making real-time adjustments to bids, budgets, and creative based on fluctuating performance signals
- Translate raw data into 'client-ready' insights, explaining the why behind the numbers during weekly and monthly calls
Requirements:
- 4-6 years of hands-on media buying experience, ideally within an agency setting where you’ve managed multiple budgets simultaneously
- 2+ years managing paid social specialists
- High proficiency in Meta Ads Manager and Pinterest Ads Manager
- You are highly efficient in Microsoft Excel
- You thrive in a fast-paced, deadline-driven environment
- You dig into the data, find the bottleneck, and come to the table with a solution
Benefits:
- Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
- Diverse and forward-thinking environment
- Great career growth opportunity—you’ll have direct access to agency leadership
- Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
- 401(k) with employer matching
- Company events and industry conferences
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