Product Marketer
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Job Description
Product Marketer at Search Atlas responsible for positioning and messaging across product lines and competitive intelligence. Collaborating with cross-functional teams to support marketing efforts.
Responsibilities:
- Develop and maintain positioning and messaging for all Search Atlas product lines — SEO, content, site management, vibe coding, Google Ads, and the integrated platform.
- Create product one-pagers, feature briefs, and messaging documents that Sales, Marketing, and Customer Success use daily.
- Translate technical product capabilities into clear, compelling language for marketing directors, CMOs, agency owners, and hands-on practitioners.
- Continuously refine messaging based on competitive intelligence, customer conversations, and market feedback.
- Track competitors across every product line — Ahrefs, SEMrush, Surfer, Jasper, Webflow, and more.
- Build and maintain competitive battle cards that help the sales team win head-to-head deals.
- Create the materials that help the sales team close: pitch decks, demo scripts, case studies, ROI frameworks, and objection-handling guides.
- Support go-to-market for new product launches, major features, and platform updates.
- Identify, interview, and write customer case studies and success stories that demonstrate real business impact.
Requirements:
- 4–7 years B2B SaaS product marketing
- Translate technical features into compelling messaging
- Strong, clear, persuasive writing skills
- Build sales enablement materials used by reps
- Experience with competitive intelligence and battlecards
- Cross-functional collaboration across product, sales, marketing
- Self-directed, organized, manages workload independently
- Experience supporting product launches and go-to-market
- Nice to haves: Experience in SEO or martech (Ahrefs, SEMrush, HubSpot)
- Marketing AI-powered products
- Background at a multi-product platform company
- Experience at a $20M–$100M ARR company
- Familiarity with PLG or community-led growth.
Benefits:
- Health
- dental
- vision
- 401(k)
- flexible PTO
- remote-first.
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