Senior Product Marketing Manager
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Job Description
Lead GTM strategy and product positioning for visual AI solutions at Zeitview. Drive market insights into narratives that resonate and drive adoption.
Responsibilities:
- Own GTM strategy and execution for key products, features, or verticals, including launches, releases, and market expansion initiatives
- Develop and refine product positioning and messaging that clearly articulates differentiated value to target customers
- Lead customer, market, and competitive research to inform strategy, messaging, and product direction
- Define and evolve customer personas and journeys to guide segmentation, targeting, and campaign development
- Partner with demand generation to design and support campaigns that drive pipeline, with increasing ownership over strategy and performance
- Drive and support ABM initiatives for high-value accounts in close partnership with Sales
- Establish and track key performance metrics (e.g., pipeline contribution, conversion rates, adoption) and use insights to optimize GTM efforts
- Collaborate cross-functionally with Product and Sales to ensure alignment on priorities, messaging, and execution
- Lead sales enablement efforts, developing high-impact tools such as pitch decks, battlecards, and solution narratives
Requirements:
- 7–10 years of marketing experience, with a strong focus on product marketing in a B2B or SaaS environment
- Proven experience owning and executing GTM strategies for product launches and feature releases
- Strong experience with ABM and demand generation, working closely with Sales to drive pipeline
- Deep understanding of customer research, segmentation, and competitive positioning
- Demonstrated ability to translate complex technical concepts into clear, compelling messaging
- Experience developing sales enablement content and supporting revenue teams
- Proficiency with marketing automation, CRM, and analytics tools (HubSpot preferred)
- Strong strategic thinking paired with a willingness to execute hands-on
- Excellent cross-functional collaboration and communication skills
- Highly organized and able to manage multiple priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Communications, or a related field
Benefits:
- 12% target annual bonus
- Eligible for stock options
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