Senior Product Marketing Manager – Corporate Internal Audit
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Job Description
Senior Product Marketing Manager positioning Fieldguide’s audit automation software for corporate internal audit buyers. Building GTM enablement, content, launches, and reseller programs.
Responsibilities:
- Develop product positioning, value propositions, and messaging that differentiates the product from competitors
- Create and maintain buyer personas
- Plan and execute go-to-market strategies for product launches
- Collaborate with product, marketing, sales, and customer success teams
- Develop sales tools and collateral, including presentations, product demos, white papers, and datasheets
- Train sales teams on product features, benefits, and effective selling
- Equip customer success with messaging and resources to drive adoption, retention, and expansion
- Shape partner-facing value propositions and repeatable reseller sales content
- Build the corporate internal audit content engine, including webinars, events, sales decks, demos, one-pagers, battle cards, and partner-facing versions
- Partner with Revenue Marketing on webinar and event planning, speakers, nurture paths, and reseller co-hosting
- Own competitive intelligence for the corporate internal audit space
- Partner with sales and reseller channels on ICP definition, qualification criteria, and pricing/packaging feedback
- Report to the Senior Director of Product Marketing
Requirements:
- 10+ years of product or content marketing experience in internal audit or adjacent SaaS organizations
- Strong writing skills across blogs, newsletters, case studies, and webinars
- Comfortable in a fast-moving environment with an evolving roadmap
- Self-starter who owns workstreams end to end, communicates status, and surfaces blockers proactively
- Strong project management skills and ability to prioritize across concurrent workstreams
- Adaptable across tools and systems, with judgment to find efficiencies and use AI effectively
- Understanding of the corporate internal audit landscape and how advisory firms operate
- Deep fluency in corporate internal audit buyers, including CAEs, IA directors, and audit committee stakeholders
Benefits:
- Competitive compensation packages with meaningful ownership
- Equity
- Bonus
- Flexible PTO
- 401k
- Wellness benefits starting on your first day
- Technology & Work from Home reimbursement
- Flexible work schedules
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