Senior Product Marketing Manager, Risk Advisory
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Job Description
Senior Product Marketing Manager positioning Fieldguide’s audit automation software for risk advisory markets. Enabling launches, sales teams, customer success, and advisory customer engagement.
Responsibilities:
- Develop product positioning, value propositions, and messaging that differentiate the product from competitors
- Create and maintain buyer personas
- Plan and execute go-to-market strategies for product launches
- Collaborate with product, marketing, sales, and customer success teams
- Develop sales tools and collateral, including presentations, product demos, white papers, and datasheets
- Train sales teams on product features, benefits, and selling approaches
- Equip customer success with messaging and resources to drive adoption, retention, and expansion
- Partner with solutions engineers on positioning and demo narratives for technical evaluations
- Own the Advisory Customer Advisory Board program, including planning, programming, and execution
- Partner with Revenue Marketing and Product to build in-market strategies
- Own the VP of Product blog and internal product newsletter
- Develop webinar content, case studies, testimonials, and other customer proof content
- Report to the Senior Director of Product Marketing
Requirements:
- 10+ years of product or content marketing experience at advisory or adjacent SaaS organizations
- Strong writing skills across blogs, newsletters, case studies, and webinars
- Understanding of the risk advisory landscape and how advisory firms operate
- Comfortable in a fast-moving environment with an evolving roadmap
- Self-starter who owns workstreams end to end, communicates status, and surfaces blockers proactively
- Strong project management skills and ability to prioritize across concurrent workstreams
- Adaptable across tools and systems, with judgment to find efficiencies and use AI effectively
- Current or previous experience working as a practitioner at an audit, advisory, or CPA firm
Benefits:
- Competitive compensation packages with meaningful ownership
- Equity
- Bonus
- Flexible PTO
- 401k
- Wellness benefits starting on your first day
- Technology & Work from Home reimbursement
- Flexible work schedules
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