Senior Product Marketing Manager – Outpatient Wound Care
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Job Description
Sr. Product Marketing Manager leading outpatient wound care strategy for PolyNovo. Responsible for driving adoption and market expansion across outpatient care settings.
Responsibilities:
- Lead U.S. downstream marketing strategy and execution for PolyNovo’s outpatient-focused wound care portfolio
- Drive adoption, utilization, and market expansion across key outpatient care settings including wound care centers, physician offices, ASCs, and office-based procedural environments
- Serve as the commercial voice of the customer, translating clinical value, reimbursement dynamics, and competitive insights into compelling positioning, messaging, campaigns, and sales enablement that directly impact revenue growth
- Work cross-functionally with Sales, Medical Affairs, Market Access, Clinical, and Global Marketing partners to ensure strong execution across the full product lifecycle
- Define positioning, value propositions, and messaging tailored to outpatient care settings
- Support new product launches, line extensions, and indication expansion relevant to outpatient use
- Develop and execute integrated marketing campaigns to drive awareness, trial, and adoption
- Partner with Sales to translate strategy into field-ready tools, including: Sales decks & leave-behinds, Case studies and clinical storytelling, Objection handling and competitive positioning
- Support national, regional, and local programs that accelerate outpatient growth
- Monitor competitive activity and proactively evolve messaging and strategy
- Partner with Market Access to ensure clear reimbursement positioning
- Translate complex reimbursement pathways into simple, actionable field tools
- Support educational efforts related to coverage, coding, and payment in outpatient settings
- Align U.S. execution with global brand strategy while tailoring for local market needs
- Contribute to annual marketing planning, budgeting, and performance measurement.
Requirements:
- Bachelor’s degree required (Bachelor’s degree in Marketing, Business Administration, or a related field preferred)
- 5+ years of experience with a proven track record in Product Management within Healthcare or Medical Devices, including success in building, motivating, and leading teams
- 5+ years of experience in product marketing or downstream marketing
- Experience in medical devices, wound care, regenerative medicine, or adjacent healthcare markets
- Proven success supporting sales teams and commercial execution
- Strong understanding of outpatient healthcare environments
- Ability to translate clinical and economic value into compelling commercial messaging
- Excellent communication, collaboration, and project management skills
- Travel Flexibility: Willingness to travel as required, potentially up to 50%.
- Preferred: Direct experience in outpatient wound care, skin substitutes, biologics, or surgical products
- MBA or advanced degree preferred
- Exposure to reimbursement, coding, and coverage dynamics
- Experience working in matrixed, global organizations.
- Comfort operating in high-growth, evolving markets.
Benefits:
- Total compensation package consisting of base salary, bonus, and incentive plans
- 401k plan with company match
- Comprehensive medical, dental, and vision insurance for employees and their families
- Generous paid time off, 12 company holidays, and two paid Nurture days per year
- Parental leave for primary and secondary caregivers
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