Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager positioning and launching AppFollow's AI-powered app reputation and ASO platform. Building product marketing systems, customer proof and sales enablement from zero.
Responsibilities:
- Own product positioning and messaging with the leadership team
- Lead feature launches from development through campaign execution and measurement
- Understand use cases with Product and define launch messaging and plans
- Run launch campaigns to prospects and existing accounts with Sales
- Measure opportunities created, accounts activated and feature adoption
- Join Sales and Customer Success calls during betas and launches
- Aggregate prospect and customer feedback and feed findings to Product and Marketing
- Own the customer story pipeline, including use cases, case studies and testimonials
- Maintain the internal product and feature source of truth in Guru
- Own and periodically review the master sales deck
- Help Sales identify compelling demo moments and translate features into business outcomes
- Run cross-sell and upsell announcement campaigns for existing and free accounts
- Coordinate with Growth on in-product channels
- Report to the CEO and collaborate with Product, Marketing, Sales, Customer Success and Growth
Requirements:
- 5+ years in B2B SaaS product marketing, most of it in startups where you did the work yourself
- Experience launching products, owning positioning and working side by side with sales
- Experience in mobile apps, ASO or gaming is a strong plus
- Knowledge of both product-led and sales-led motions
- Proactive working style
- Daily use of Claude, ChatGPT and similar AI tools
- Ability to build AI-powered workflows using internal integrations including Fathom, HubSpot, Guru, Salesforce, Amplitude and Canny
- Comfortable reading funnel and campaign data, building a spreadsheet and defending a conclusion
- Fluent English and strong writing skills
- Comfortable presenting at webinars and events as a public face for the product
- Video production skills using Screen Studio or CapCut are a plus, not a requirement
Benefits:
- Remote role anywhere in Europe; hubs in Spain, Portugal, Serbia and Finland
- Conference participation in app, gaming and product marketing events
- Equity options after probation
- Quarterly performance bonuses
- Annual offline team meetup and company all-hands
- Monthly coworking budget
- Laptop and home office equipment
- Internal hackathons 2–3 times a year
- Direct work with the CEO and leadership team; you build a function from zero
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