Director, Product Marketing
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Job Description
Director of Product Marketing leading product adoption, pricing, launches, and sales enablement. Shaping strategy for Loftware’s cloud-based supply-chain labeling platform.
Responsibilities:
- Lead Loftware's Product Marketing function
- Define strategies that drive product adoption, market growth, and competitive differentiation
- Own product positioning, messaging, pricing, packaging, launch strategy, and sales enablement
- Partner across Product, Sales, Customer Success, and Marketing
- Report to the Chief Product Officer
- Lead a high-performing product marketing team
- Influence company strategy through customer, market, and competitive insights
- Develop content for Marketing and Sales product promotion
- Provide sales enablement materials including value propositions, marketing assets, use cases, customer case studies, battle cards, presentations, and demos
- Design, plan, and execute product launches
- Analyze competitor products and offers to inform sales training, positioning, messaging, and new product development
- Serve as the expert on target markets, buyers, and buying processes
- Analyze market trends and conduct competitive pricing analysis
- Align pricing strategies with business goals and customer needs
- Build, lead, and mentor a high-performing team of product marketers
- Foster collaboration, innovation, and accountability
- Provide guidance and professional development to the team
Requirements:
- 10+ years of Product Marketing, Product Management, or Go-to-Market experience supporting enterprise SaaS solutions
- Demonstrated ownership of strategic product marketing initiatives
- Proven people leadership experience, including building, leading, and developing high-performing teams
- Experience influencing globally distributed stakeholders
- Experience leading a business-critical function and contributing to departmental or company-level strategy
- Demonstrated success developing and executing product marketing strategies that drive market awareness, customer adoption, revenue growth, and competitive differentiation
- Experience leading pricing, packaging, positioning, product launches, and sales enablement programs for complex software portfolios
- Strong strategic and commercial acumen
- Ability to leverage market, customer, competitive, and industry insights to influence business and product strategy
- Exceptional communication and presentation skills
- Ability to translate complex technical capabilities into compelling customer value propositions
- Ability to influence executive, technical, and commercial audiences
- Ability to balance strategic leadership with operational execution, set priorities, allocate resources, and deliver measurable business outcomes
- Must be able to work in a location without visa sponsorship
Benefits:
- Comprehensive training for all employees
- Employee development and professional development opportunities
- Inclusive, diverse, and belonging-focused workplace
- Equal opportunities employment
- Global team environment
- Visa sponsorship is not available
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