Senior Product Marketing Manager
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Job Description
Product Marketing Manager at RWS, managing market strategies for Transform solutions like Trados and Language Weaver. Focused on product positioning, market research, and cross-functional collaboration.
Responsibilities:
- Ensure that each product and solution within the Transform offering is clearly defined, market-ready, and supported with the insight, messaging and content required to drive commercial success - across all stages of the funnel.
- Conduct market research, competitor analysis, and win/loss interviews.
- Monitor industry trends and translate insights into product and messaging recommendations.
- Develop and maintain buyer personas.
- Manage product launches and releases, including coordinating cross-functional teams and ensuring successful execution.
- Lead the development of product positioning and messaging.
- Work closely with the product, services and engineering teams.
- Define unique value propositions for different customer segments.
- Develop and maintain strategic messaging frameworks aligned with buyer personas.
- Work with content and demand generation teams to create thought leadership and funnel specific assets.
- Build and maintain enablement materials including pitch decks, battlecards
Requirements:
- Bachelor’s degree or experience in B2B technology organization is required.
- B2B Product Marketing experience
- 5-7 years of experience in Product Marketing or Product Management within a mid-to-large sized corporation
- Product Marketing experience in software, data or services
- Prior experience working in Language Technology and Services industry
- Experience with a global/multi-national matrix organization
Benefits:
- Flexible working hours
- Professional development opportunities
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