Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at Artera developing messaging and packaging strategies for a B2B healthcare SaaS platform. Collaborating with product and go-to-market teams to optimize offerings and engage customers.
Responsibilities:
- Define and execute Artera’s market strategy by translating technical innovation into compelling messaging, high-value collateral, and competitive campaigns that drive customer adoption and growth.
- Optimize platform growth and revenue by aligning customer pain points with high-value use cases to inform pricing, packaging, and feature adoption strategies.
- Execute comprehensive buyer and patient research to refine platform messaging, deepen persona insights, and identify high-impact opportunities for increasing engagement and retention.
- Enable customer-facing teams by developing standardized sales tools, consistent platform messaging, and actionable insights into buyer evaluation criteria to streamline the purchasing process.
Requirements:
- 5+ years experience in healthcare/SaaS product marketing, marketing, strategy, or product management (working with enterprise healthcare IT and/or Patient Access buyers is a plus)
- Proven ability to coordinate and create consensus within cross-functional groups without formal authority
- Exceptional client presentation and customer interview skills, as well writing skills that emphasize value storytelling for B2B audiences
- Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals
- Ability to learn new products and evaluate them from the market’s perspective
Benefits:
- Full health benefits (medical, dental, and vision)
- Flexible spending accounts
- Company paid life insurance
- Company paid short-term & long-term disability
- Company equity
- Voluntary benefits
- 401(k)
- Company holidays
- Winter & Summer break
- Flexible time off
- Employee Resource Groups (ERGs)
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