Senior Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Lead the go-to-market strategy for new product initiatives at Committee for Children. Collaborate with cross-functional teams to refine customer profiles and drive product marketing success.
Responsibilities:
- Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization.
- Lead the creation and refinement of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research.
- Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning.
- Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations.
- Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions.
- Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences.
- Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability.
- Provide market insights—including customer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities.
- Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion.
- Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies.
- Partner with Product, Finance, Marketing and Sales to develop pricing and packaging strategies that balance value creation, affordability for target customers, and revenue growth.
- Monitor and influence product-level profitability (margins, unit economics) in partnership with Product and Finance.
- Assess existing assets (content, technology, relationships) to identify opportunities for reuse or leverage in GTM activities.
- Align sales processes with market buying stages; develop and maintain a structured content strategy, tailored sales tools, and formal channel training programs.
- Lead or collaborate on execution of programs, campaigns, events, and partner/channel initiatives, with clear goals and measurement.
- Equip operations and support teams with product and market information needed for smooth delivery and exceptional customer experience.
- Lead 0–1 product launches: manage cross-functional execution, align stakeholders, and ensure post-launch transition from the launch team to the growth team.
- Build systems for launch evaluation, KPI measurement, and learnings documentation to refine organizational playbooks.
- Serve as the communication hub between Product and Marketing, ensuring alignment on roadmap priorities, customer needs, and messaging cohesion.
- Mentor cross-functional partners on market insights, GTM methodology, and data-backed storytelling to elevate strategic alignment across the organization.
Requirements:
- 7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments.
- Bachelor’s Degree
- Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations.
- Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development.
- Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions.
- Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies.
- Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders.
- Advanced proficiency in managing go-to-market and launch initiatives, ensuring progress, timely delivery, and cross-functional accountability.
- Strategic thinker comfortable balancing macro vision with hands-on execution.
- Experience with cross-functional leadership and mentoring.
Benefits:
- We cover 100% of your premiums for medical, dental and vision coverage and 50% for your dependent’s medical and dental premiums
- Retirement plan + company match up to 3%; CFC
- A flexible work subsidy: $100 per month that you can use on things like phone and internet costs, office supplies, or even commuting costs
- 16 paid holidays (including winter break and 1 floating holiday), 3 weeks' vacation in your first year, and separate sick leave accrual
- Other great benefits include: monthly contribution to childcare and/or dependent expenses, FSA account, parental leave, sabbatical leave, employee assistance program, annual wellness reimbursement, growth and development opportunities, disability and life insurance.
Similar Jobs
Senior Product Marketing Manager
Senior Product Marketing Manager at New Relic leading infrastructure observability solutions. Crafting narratives and strategies for advanced observability products and collaborating across teams.
Product Marketing Manager
Product Marketing Manager supporting go-to-market strategies for Nylas' developer-focused platform. Leading customer insights and competitive analysis to drive adoption and revenue growth.
Product Marketing Manager
Product Marketing Manager managing go-to-market strategies and product positioning for Nylas. Collaborating with Sales and Product teams to drive adoption and revenue growth.
Principal Product Marketing Manager
Principal Product Marketing Manager responsible for go-to-market and product messaging for Ministry Brands. Leading commercialization efforts for SaaS solutions targeting faith-based organizations.
Product Marketing Intern
Intern at OpenX exploring digital advertising technologies and contributing to impactful projects in fast-paced environment.
Future Teammate, Go-to-Market
Future Teammate in Go-to-Market role at CollegeVine focused on improving operational efficiency in higher education. Join a remote team dedicated to transforming the student experience.
Senior Product Marketing Manager – Payments
Senior Product Marketing Manager developing marketing strategies for Socure's Payments product. Collaborating with teams to drive product awareness, adoption, and growth.
Senior Product Marketing Manager
Senior Product Marketing Manager developing strategies for KYA products at Socure. Leading market research and product launches to drive product awareness and growth.
Product Marketing Manager, Go-to-Market, Teilzeit
Product Marketing Manager developing content and strategies for product launches in software industry. Working remotely in Germany with focus on B2B marketing and cross-team collaboration.
Product Marketing Manager
Product Marketing Manager in rapidly growing EdTech company focusing on growth via monetization experiments and A/B testing. Collaborate cross-functionally to optimize web funnels and drive metrics.
Manager, Digital Go-To-Market – Consumer Deposits & Payment Products
Digital Manager managing long term strategy and roadmaps for consumer deposits and payment products at TD. Collaborates across teams to enhance and optimize digital customer journeys.
Product Marketing Manager, Payments
Product Marketing Manager responsible for positioning and messaging for payments solutions at EverCommerce. Engaging with product, marketing, and customer experience teams to drive payment adoption.
Director, Go-To-Market Strategy – Initiatives
Director of Go-To-Market Strategy driving initiatives to transform early education at Brightwheel. Leveraging AI and automation to improve operational efficiency.
Vendedor, Tienda Virtual, Ventas Call
ASASOR DE VENTAS CROSSELING CALL CENTER handling incoming calls. Working remotely with flexible schedules and sales bonuses.
Asesor ATC y Cross, Planilla Completa
Asesor ATC y Cross brindando atención al cliente de manera remota. Cumpliendo con indicadores de desempeño en campaña y realizando labores desde casa.
Senior Director of Product Marketing
Senior Director of Product Marketing leading GTM strategy and product launches at BuildOps. Transforming product narratives and positioning for vertical AI in commercial contracting space.
Go-To-Market Enablement Manager
Go-To-Market Enablement Manager to build enablement function for Sales and Customer Experience teams at LawVu. Focused on onboarding, continuous learning, and productivity tools.
Product Marketing Specialist
Product Marketing Specialist leading product marketing and content strategy for B2B SaaS platform in wealth management. Collaborating with sales and marketing teams to drive pipeline growth.
Product Marketing Manager
Middle Product Marketing Manager for BitePal app — a gamified food tracker by Reface. Leading product marketing initiatives and performance management for web funnels.
Go-to-Market Enablement Manager
GTM Enablement Manager optimizing sales enablement processes for a hospitality sales company. Leading training initiatives and collaborating with cross-functional teams for effective go-to-market strategies.