Senior Product Marketing Manager – Weather
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Job Description
Senior Product Marketing Manager driving go-to-market strategies for weather intelligence products at DTN. Collaborate across teams to enhance product positioning and messaging.
Responsibilities:
- Develop and maintain differentiated messaging frameworks for DTN’s weather products and platform capabilities in select verticals.
- Craft persona- and vertical-specific value propositions that resonate across industries and define the evolution of the ICP’s.
- Ensure messaging aligns with DTN’s broader narrative around operational decisioning and risk mitigation.
- Build go-to-market planning for new product launches, feature enhancements, and platform-level capabilities in the Weather portfolio and verticals.
- Collaborate with Product, Sales, and Marketing to drive awareness, adoption, and engagement on new products and solutions.
- Outline launch and GTM plans for new products that include sales enablement, content assets, and launch theme readiness.
- Incorporate the voice of the customer into launch planning and display curiosity for sharing awareness of our weather solutions and products.
- Create tools, collateral, and messaging that enable Sales and Customer Success to position DTN effectively in competitive deals.
- Develop sales pitch decks, battlecards, and one-pagers tailored to vertical-specific use cases.
- Conduct market and competitive research to inform messaging, sales enablement, and product strategy.
Requirements:
- 5-8+ years of experience in product marketing roles within B2B SaaS companies focused primarily selling to enterprise customers.
- Experience in multi-vertical environments where messaging and strategy must flex across industries and personas.
- Strong storytelling, communication, and cross-functional collaboration skills.
- Experience partnering with Sales and Product on launch, positioning, and field enablement activities.
- Demonstrated success supporting platform-oriented products with modular capabilities and industry-specific use cases.
- Curiosity and/or hands-on experience using AI tools in a marketing or product context—e.g., for content creation, data analysis, research, or personalization—is a strong plus.
- Familiarity with weather, risk, or operational intelligence technologies is helpful but not required.
- Bachelor’s degree in marketing, business, environmental sciences, or a related field; advanced degrees or certifications a plus.
Benefits:
- Competitive Salary
- Unlimited PTO
- Flexible working hours
- Remote work model
- Competitive Medical, Dental, and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via a learning platform to support employee career advancement
- Employee Assistance Program (EAP)
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