Senior Retail Sales Manager – Ethnics
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Job Description
Senior retail sales manager growing Del Real Hispanic food sales across Western U.S. retail accounts. Developing partnerships, opening accounts, and driving profitable distribution and merchandising.
Responsibilities:
- Lead Del Real’s retail selling activities across all retail segments in the assigned western region
- Identify opportunities, develop and grow business partnerships, manage relationships, and open new accounts
- Develop and execute strategies to grow profitable sales of Del Real branded products
- Execute national and regional retail programs to increase volume, merchandising impact, and distribution
- Analyze syndicated and account data to identify market opportunities
- Conduct direct sales activities within assigned accounts
- Provide strategic trade marketing input and develop executable customer plans
- Lead customer business planning and use category and consumer insights to drive strategies
- Develop and implement pricing strategies to optimize volume, revenue, and operating profit
- Collaborate with Sales, Finance, Operations, Marketing, QA, and R&D
- Forecast demand, develop long-term supply agreements, and secure incremental distribution
- Increase market penetration within specified accounts and geography
- Develop direct account relationships and manage broker execution of account plans
- Manage broker retail execution and maximize shelf presence
- Facilitate internal and external resources against key accounts
- Represent the company at trade association meetings, food shows, and tradeshows
- Solve problems independently using facts and analysis
- Manage administrative responsibilities including competitive intelligence, results tracking, expense reports, forecasts, and deduction management
- Develop personal and professional growth plans with the Senior Director
- Identify new product opportunities and participate in the New Product Development process with R&D and Marketing
- Perform budgeting, planning, organizing, integrating, and measuring activities
Requirements:
- Bachelor’s Degree (B.S. or B.A.) from an accredited four-year college/university preferred
- Minimum 4 years of retail account management experience
- Minimum 4 years of fact-based direct selling experience
- Experience selling to ethnic-focused retail customers such as Northgate, Cardenas, El Super, and Vallarta
- Proficiency in MS Word, Excel, PowerPoint, and Internet research
- Excellent written and oral communication skills
- Ability to work independently, solve problems, and remain highly self-motivated
- Superior presentation skills
- Ability and willingness to travel up to 50%
- Must live in the specified western region
- Computer proficiency
Benefits:
- Home office-based work arrangement
- Professional development and training plans
- Travel expenses associated with required business travel
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