Senior SDR Programs Specialist
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Job Description
SDR Programs Specialist automating sales development campaigns at Nerdio, a Microsoft cloud deployment and management company. Building workflows, reporting, and multichannel experiments to accelerate pipeline.
Responsibilities:
- Build and manage automated workflows across marketing automation and sales engagement platforms (Salesforce, Salesloft, Zoominfo) to launch, sequence, and scale SDR campaigns with minimal manual lift.
- Own the design, execution and optimization of SDR programs including blitzes, pipeline sprints, outbound campaigns, and competitive plays.
- Own the handoff between marketing-qualified leads (MQLs) and SDR outreach, ensure leads are correctly followed up with/dispositioned, and help increase the MQL to SQL ratio.
- Partner with PMM and Demand Gen to ensure sequences, cadences, and campaign content reflect current messaging and positioning.
- Partner with SDR leadership to map manual processes and convert them into automated, repeatable systems.
- Optimize the tools powering outbound and inbound campaigns, including CRM, sales engagement platforms, enrichment/data providers, intent tools, and workflow/automation platforms.
- Identify functionality gaps in the current technology stack.
- Partner with marketing operations to create automated reporting on campaign performance, SDR activity, and conversion metrics.
- Stand up A/B tests and multi-channel campaign automations across email, LinkedIn, dialer, and intent-based triggers.
- Create SOPs and lightweight training for SDRs and marketers on new tools, workflows, and automations.
Requirements:
- 2–5 years of experience in Sales Development, Marketing Operations, RevOps, or Sales Operations, with hands-on experience in marketing/sales automation tools.
- Direct experience with at least one major sales engagement platform (Outreach, Salesloft, Apollo) and one CRM (Salesforce, HubSpot).
- Experience building or managing automated workflows.
- Strong understanding of SDR/outbound motions - sequencing, cadences, lead scoring, and pipeline handoffs.
- Strong cross-functional communication skills - able to translate between marketing, sales, and technical/ops stakeholders.
- Preferred: Experience with data enrichment/intent tools (Clay, ZoomInfo, Clearbit, 6sense, Apollo).
- Preferred: Prior experience supporting a team of SDRs or a high-volume outbound motion.
- Preferred: Familiarity with AI-assisted outbound tools.
Benefits:
- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
- Collaborative Team Culture
- Benefits for international employees, outside the US, vary by country.
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