Senior UA Manager – TikTok
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Job Description
Senior UA Manager at Social Discovery Group responsible for TikTok UA for dating products. Focusing on USA engagement and managing substantial campaign budgets.
Responsibilities:
- Own TikTok UA for web funnels across our core dating portfolio (e.g., Dating.com / DateMyAge and similar products), with a primary focus on USA + Tier-1
- Plan, launch, optimise, and scale campaigns (typical monthly spend per channel is in the $200k–$300k+ range, with growth ambitions)
- Build and maintain account/BM structures and operational hygiene (tracking setup, domains, whitelists, payment flow, basic infrastructure)
- Run a structured creative testing loop: hypotheses → iterations → learning → scaling
- Drive automation improvements (rules/scripts/integrations with 3rd-party automation tools) and document best practices to scale the channel reliably
Requirements:
- Hands-on TikTok UA background (web/B2C), with proven experience in the USA + Tier-1 (CIS-only experience is not a fit)
- Budget ownership at $100k+/month level (ideally closer to $200k+/month), with clear performance thinking (CPA/ROAS/LTV, scaling logic)
- Strong grasp of Facebook best practices (structure, scaling, bidding, measurement, troubleshooting) and readiness for a role that is ~70–80% execution / ~20–30% channel leadership
- Experience (or solid exposure) to automation + a practical understanding of AI/creative iteration workflows
Benefits:
- REMOTE OPPORTUNITY to work full-time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits
- The company will compensate you with up to $ 1,000 gross per year per employee for health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations
- Reimbursement of workplace costs up to $ 1000 gross once every 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
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