SEO, Lead Generation Analyst
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Job Description
SEO & Lead Generation Analyst at FusionHit focused on optimizing websites and supporting digital strategies for lead generation. Collaborating across teams to enhance online visibility and engagement.
Responsibilities:
- Support regular website audits to ensure technical health and SEO best practices.
- Perform keyword research to support content planning and optimization.
- Assist in improving site performance, crawlability, and Core Web Vitals.
- Monitor organic rankings, traffic, and conversions, reporting progress on a regular basis.
- Optimize metadata, internal linking, and content structure across key pages.
- Support the planning, execution, and optimization of Google Ads campaigns under guidance.
- Perform keyword analysis to help align paid and organic search efforts.
- Track conversion performance and assist in identifying ROI opportunities.
- Collaborate in testing ad creatives and targeting improvements.
- Help report on paid vs. organic outcomes and campaign insights.
- Collaborate with writers and designers to produce SEO-friendly content.
- Maintain and update a keyword-based content calendar.
- Optimize existing pages and blogs to improve rankings and engagement.
- Research content opportunities and propose recommendations based on data.
- Help maintain dashboards and KPI reporting for SEO, traffic, and lead generation.
- Provide insights to support improvements in conversion and marketing performance.
- Conduct competitor and market research to identify trends and opportunities.
- Assist with A/B test execution and analysis on landing pages (forms, demos, etc.).
- Suggest UX and content improvements based on performance metrics.
- Support landing page optimization for both SEO and paid campaigns.
- Support App Store Optimization (ASO) initiatives once apps launch.
- Assist with mobile keyword research, basic app listing optimization, and rank tracking.
Requirements:
- BS in Marketing, Business, Communications, or a related field (MS is a plus).
- 2–4 years of hands-on experience in SEO, content optimization, or digital marketing.
- Solid knowledge of technical SEO basics: indexing, metadata, crawlability, site structure, and Core Web Vitals fundamentals.
- Experience with keyword research and on-page optimization.
- Familiarity with link-building strategies and content promotion.
- Working knowledge of SEO and analytics tools (Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, Looker Studio, etc.).
- Ability to interpret data and create clear reports with actionable insights.
- Basic understanding of CRO concepts and how users navigate websites.
- Comfortable working independently while collaborating with cross-functional teams.
- Must reside and have work authorization in Latin America.
- Must be available to work with significant overlap with Mountain Standard Time (MST).
Benefits:
- 100% Remote – work from anywhere in Latin America.
- Private Medical Insurance.
- Personal and Professional Development Courses & Certifications.
- Flexible Schedule.
- 3 Sick Days per year.
- Birthday Off.
- Extra Days for Special Occasions.
- Team Building Meal Reimbursement.
- Equipment Provided.
- Monthly Recognitions and Rewards.
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