Social Media Manager – Growth-Focused
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Job Description
Growth-Focused Social Media Manager creating and managing content for healthcare client. Focused on lead generation and optimizing social media campaigns across various platforms.
Responsibilities:
- Create and edit engaging video and image content using raw material provided by the team, adapting it for each social media platform.
- Manage and publish content across Meta (Instagram, Facebook), TikTok, and YouTube, ensuring consistency with brand voice and visual identity.
- Develop and execute a content calendar aligned with marketing and patient acquisition goals.
- Generate qualified leads through social media efforts, including organic content, messaging, and engagement strategies.
- Monitor and respond to comments, messages, and inquiries across platforms in a timely and professional manner.
- Own paid media campaigns on Meta Ads Manager, including setup, execution, optimization, and performance tracking to drive lead generation and conversions.
- Analyze performance metrics (engagement, leads, conversions) and continuously optimize content and campaigns.
- Proactively suggest new content ideas, campaigns, and growth strategies based on trends and audience behavior.
- Collaborate with internal stakeholders to align marketing efforts with business objectives.
Requirements:
- Mid-level experience managing social media and paid advertising for brands or clients.
- Hands-on experience with Meta Ads Manager, including campaign setup, audience targeting, and creative testing.
- Demonstrated ability to create and edit video and image content for Instagram (Reels, Stories), TikTok, and YouTube.
- Experience owning a content calendar and driving social media strategy independently, without requiring close direction.
- Strong understanding of brand voice and visual identity consistency across multiple platforms.
- Proactive mindset: comfortable proposing ideas, pushing projects forward, and requesting raw content and inputs from stakeholders.
- Advanced written and spoken English for client communication and community management.
- Experience in the healthcare or wellness industry is a plus.
Benefits:
- Competitive salary in USD
- Remote-first flexibility. Work from anywhere.
- A monthly flexible benefits budget, in addition to your salary.
- PTO and paid U.S. holidays
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