Vice President – Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Vice President of Marketing at Gravie, improving access to health benefits for small and midsize businesses. Leading growth through performance marketing and strategic insights.
Responsibilities:
- Define and execute a comprehensive marketing strategy to drive lead generation, pipeline growth, and customer acquisition across the small and midsize employer market.
- Own the full marketing budget and lead annual and quarterly operating planning, ensuring resources are allocated to the highest-impact initiatives and align with company growth targets.
- Build and scale performance marketing programs across digital, social, SEO/SEM, and lifecycle channels with a focus on efficiency, experimentation, and ROI.
- Create clear measurement and attribution frameworks to evaluate channel performance, inform spend allocation, and improve cost-effectiveness over time.
- Develop and evolve a differentiated brand narrative that reflects the company’s mission to simplify and modernize health plan solutions for SMBs.
- Lead integrated marketing campaigns and thought leadership initiatives that increase visibility with brokers, employers and members.
- Enhance a customer insights capability that transforms data and research into actionable strategies to inform product, pricing, and positioning decisions.
- Partner closely with Product and Sales to craft compelling messaging, positioning, and go-to-market plans that accelerate adoption of new offerings.
- Oversee all external communications, including PR, media relations, and thought leadership, to strengthen the company’s credibility and visibility in the market.
- Build a marketing organization that blends analytical rigor, creative storytelling, and operational excellence — balancing in-house talent with agency and contractor support.
- Foster a culture of agility, innovation, and accountability, that incorporates AI and success is measured by impact.
- Serve as a key member of the Revenue leadership team, collaborating cross-functionally to shape GTM strategy and ensure marketing is tightly aligned with business objectives.
Requirements:
- 10+ years of progressive marketing experience, including 5+ years in a leadership role at a high-growth or startup environment
- Proven track record of building and scaling performance marketing programs that drive measurable growth
- Strong foundation in go-to-market execution with particular expertise in building a performance marketing function
- Experience in healthcare, health insurance, benefits or related industries required
- Deep analytical skills and comfort with marketing automation, CRM, and analytics tools
- Ability to thrive in ambiguity, balancing strategic priorities with hands-on execution
- Exceptional leadership, communication and team-building skills
- Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent experience preferred
Benefits:
- Health insurance
- Alternative medicine coverage
- Generous PTO
- Up to 16 weeks paid parental leave
- Paid holidays
- 401k program
- Transportation perks
- Education reimbursement
- Paid paw-ternity leave
Similar Jobs
Customer Marketing Manager
Customer Marketing Manager at Cohere focusing on customer advocacy and marketing campaigns for AI solutions. Collaborating with teams to create impactful narratives and optimize customer engagement.
Marketing Manager
Director of Marketing at ATI responsible for marketing strategies and brand positioning. Leading a high-performing marketing function in the automotive training industry.
Field Marketing Manager
Field Marketing Manager driving event execution to foster customer relationships and generate sales opportunities. Collaborating with sales and marketing to create impactful programs at Spellbook.
Corporate Marketing Manager
Marketing Manager executing corporate marketing strategies for Tort Experts. Overseeing events, content, and outbound campaigns to drive execution and revenue.
Strategic Marketing Manager
Strategic Marketing Manager leading market assessments for Amcor’s Healthcare business. Collaborating with teams to influence portfolio direction across EMEA in Medical and Pharma segments.
VP, Marketing
VP of Marketing leading strategic marketing initiatives for Packetlabs, a cybersecurity consulting firm. Focusing on demand generation, brand positioning, and team leadership.
Senior Area Marketing Manager, Oncology
Area Marketing Manager overseeing marketing efforts for Natera's oncology products, enhancing awareness and adoption among healthcare providers in the Northeast region.
Senior Director, Partner Marketing
Senior Director leading partner marketing for Actionstep's growth opportunities. Building co-marketing infrastructure and effective partner enablement to drive growth across regions.
Senior Marketing Manager, Entertainment Value Proposition
Senior Marketing Manager for TELUS leading strategy and positioning for Optik TV. Collaborating with teams to integrate TV and streaming into one entertainment experience.
Senior Partner Marketing Manager – National Partners
Partner Marketing Manager responsible for integrated marketing campaigns and engagement with US and Canada partners. Focusing on demand generation and enablement to drive business growth.
Social Media Marketing Analyst (Mid-level)
Marketing Analyst responsible for managing content strategy for multiple social media channels. Engaging with communities and analyzing performance for a SaaS solutions company.
Media Buyer
Meta Ads Media Buyer for a fast-moving marketing agency specializing in outdoor living contractors. Responsible for managing Meta ad campaigns to drive lead generation performance.
B2B Marketing Generalist
B2B marketer for partner marketing and customer advocacy for ElevenAgents platform. Aiming to enhance customer engagement and advocate programs across diverse industries.
Creative Marketing Manager
Creative Marketing Manager at Lorikeet overseeing brand and performance campaigns using AI tools. Collaborating across teams to drive growth and content strategy in a remote setting.
Senior Marketing Manager
Senior Marketing Manager leading cross-channel marketing strategy for fintech startup. Collaborating with executives to enhance company growth and brand positioning in Germany and Austria.
Home Care Marketing Representative
Marketing Representative for Comfort Caregivers creating engagement strategies in elderly homecare. Responsible for presenting services and building community relationships.
Team Lead, Marketing – Gesundheits Apps
Team Lead Marketing leading scalable growth for health apps targeting women's health. Full responsibility for marketing strategy and performance in the German DiGA market.
Telemarketer
Telemarketer expanding client base by conducting outbound calls for State Farm insurance products. Engaging with prospects, maintaining records, and collaborating with the sales team.
Mandatory Internship, Psychology Students, Psytastic Blog, Marketing Psychology
Marketing internship developing campaigns for a psycho-educational app and ZPP course. Gain valuable experience in digital marketing for social causes and mental health support.
Working Student, Digital Marketing
Digital Werkstudent*in im Bereich Marketing für ein innovatives Steuerberatungsteam. Unterstützung bei Social Media Betreuung und Marketingaktionen innerhalb eines kreativen, digitalen Umfelds.