Vice President of Product, Growth & Monetization
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Job Description
Vice President of Product responsible for defining and leading growth and monetization strategy at Mural. Focusing on user acquisition, engagement, and retention for sustainable growth.
Responsibilities:
- Own the Growth Strategy End-to-End
- Define the vision and strategy for product-led growth across acquisition, core usage, engagement, and monetization
- Ensure Growth, Core, and Engagement teams operate as a unified system rather than isolated funnels or features
- Balance short-term growth opportunities with long-term product quality, trust, and user value
- Lead & Scale High-Impact Product Teams
- Lead and actively develop senior product leaders across Growth, Core (Canvas), and Engagement
- Build strong leadership capacity within your teams, setting clear expectations around ownership, outcomes, and decision-making
- Foster a culture of experimentation, customer empathy, and accountability for results
- Ensure teams are empowered to move fast while maintaining high product quality
- Drive User-Centered Monetization
- Own the product strategy for monetization, ensuring revenue growth is aligned with genuine user value
- Guide pricing, packaging, and conversion strategies that enhance, not compromise, the user experience
- Ensure monetization is thoughtfully integrated across the lifecycle, from first value to long-term expansion
- Champion Experimentation & Data-Informed Decision Making
- Establish experimentation as a core operating principle across the growth organization
- Ensure teams use data, research, and experimentation to validate hypotheses and guide investment decisions
- Partner with Data and Analytics teams to define the metrics that matter and ensure clear visibility into performance
- Executive & Cross-Functional Leadership
- Lead a cross functional team consisting of marketing experts, engineers, analysts and product managers to execute against a growth strategy through the user lifecycle
- Partner closely with Design, Engineering, Marketing, Sales, and Customer Success to align growth strategy across the company
- Act as a strategic thought partner to executive leadership on growth, PLG strategy, and monetization
- Represent growth priorities and tradeoffs clearly and credibly at the executive level
Requirements:
- 10+ years of product management experience, with significant hands-on leadership experience owning growth, engagement, or monetization at scale
- Proven track record leading multi-team product organizations responsible for user growth and revenue impact
- Deep expertise in product-led growth, experimentation, and lifecycle optimization
- Strong understanding of how core product experiences drive engagement and long-term retention
- Experience balancing rapid experimentation with long-term product quality and user trust
- Exceptional strategic thinking skills, with the ability to connect product decisions to business outcomes
- Strong analytical and data fluency, with experience using metrics to guide strategy and investment
- Excellent communication and influence skills at the executive level
- Passion for building growth systems that are sustainable, ethical, and customer-centered
- High agency mindset with a bias toward action, comfortable making decisions with incomplete information and iterating quickly based on results
- Proven ability to create urgency, set clear direction, and move teams from insight to execution without waiting for perfect answers
- Strong ownership mentality: takes responsibility for outcomes, not just strategy or process
- Thrives in fast-moving environments where prioritization, tradeoffs, and timely decisions are essential
Benefits:
- Equal Opportunity
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