VIP Account Manager
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Job Description
VIP Marketing Account Manager developing and executing marketing plans for CCM’s Loan Officers. Engaging with stakeholders to enhance marketing strategies and drive results.
Responsibilities:
- Serve as the main point of contact for a select, top tier performing loan officers.
- Build and nurture meaningful relationships with loan officers to understand their needs, goals and preferences.
- Create processes and guides to enhance team efficiency and support team growth.
- Effectively understand and communicate brand strategy and consumer targeting to ensure all integrated marketing efforts align with the account strategies.
- Create and deliver custom strategic marketing campaigns targeted at driving leads and brand recognition to clients including conception, creative and media plan development, management, and measurement.
- Oversee management of marketing programs, events, sponsorships, and related activities that accurately deliver CCM’s marketing strategy and overall business strategy for assigned clients.
- Prioritize and manage several tasks simultaneously to exceed client expectations and deadlines across multiple projects; deliver prompt and effective solutions to client issues and requests, ensuring exceptional satisfaction and retention across assigned accounts.
- Act as a subject matter expert for all marketing initiatives including paid social, digital, OOH, traditional, etc.
- Act as the liaison for the loan officer(s) across all internal marketing teams as well as the conduit to all support groups throughout the entire CCM organization.
- Assist in managing clients’ budget, including forecasting, review, and reconciliation.
Requirements:
- Bachelor’s Degree in Marketing, Communications, or closely related field.
- 5+ years of experience and demonstrated success in leading marketing initiatives.
- Experience in annual marketing planning for sales organizations.
- Experience in Cross-Functional marketing.
- Knowledge of core digital and traditional marketing channels to select appropriate formats to match strategy.
- Knowledge of integrated marketing strategies and tactics and how they come together to provide measurable results.
- Excellent negotiation and presentation skills to gain consensus.
- Skill in building trust, navigating complex relationships through diplomacy, consistency, competence, and integrity.
- Excellent project management and problem resolution skills to adjust plans quickly to meet changing needs and provide best-in-class experiences.
- Excellent communication and customer service skills to interact and communicate across a variety of stakeholder groups including technical, subject matter experts, C-suite, branch and VPs.
- Proficient in Adobe Pro and Microsoft Office Suite.
Benefits:
- medical
- dental
- vision
- 401K
- company-provided short-term disability
- employee assistance program
- wellness program
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