VP of Marketing
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
VP of Marketing at Orum defining and amplifying company's story in AI sales tech. Overseeing brand and product marketing, content, and demand generation strategies.
Responsibilities:
- Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation.
- Build and lead a high-performing marketing organization that drives measurable business outcomes.
- Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.
- Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio.
- Position Orum as a category-defining leader in AI sales technology through analyst, partner, influencer and media engagement.
- Lead GTM strategy for new products, features, and strategic initiatives in partnership with Product and Sales.
- Drive AI Coaching Suite adoption through compelling storytelling, enablement, and customer advocacy.
- Oversee competitive intelligence, pricing strategy, and win-loss insights to inform GTM priorities.
- Own marketing-sourced pipeline, while serving as a true partner to Sales in driving total pipeline and revenue growth.
- Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs.
- Partner with the Growth team to ensure demand programs align to market positioning and revenue goals.
- Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events.
- Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights.
- Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility.
- Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences.
- Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention.
- Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.
Requirements:
- 10+ years in B2B SaaS marketing, with at least 5 years leading product marketing or integrated marketing teams.
- Proven success owning both brand and product marketing for a high-growth company.
- Experience positioning and scaling a business as a category leader in a competitive or emerging market.
- Deep understanding of AI, sales technology, and GTM strategy.
- Strong leadership, communication, and storytelling skills — able to inspire teams and influence executives.
- Data-driven mindset with a passion for measurable outcomes.
Benefits:
- Flexibility to work anywhere in the U.S.
- Flexible Vacation Policy.
- Orum Days Off (first Friday each month, two weeks off at year end, and additional observed holidays).
- 90% coverage for employees and dependents for medical, dental, and vision.
- Online behavioral health and virtual healthcare options.
- Parental leave with quota relief.
- Life Insurance and AD&D coverage.
- 401(k) savings plan.
- Meaningful stock options.
- $1,000 equipment reimbursement (yours to keep).
- Company retreats and meetups to connect in person.
- Company ERG — Women of Orum (WOO).
Similar Jobs
Marketing Director
Marketing Director leading marketing strategies for a Personal Empowerment and Self Growth Training company. Responsible for brand growth, community engagement, and team mentorship.
Head of Marketing
Head of Marketing overseeing demand generation and marketing strategy at ChartHop. Focusing on AI-driven HR solutions and building high-performing marketing teams.
Product Marketing Director – Health Systems
Product Marketing Director driving integrated marketing strategy for Health Systems solutions at DNAnexus. Collaborating with teams to enhance AI-augmented marketing practices and improve commercial outcomes.
Marketing Executive Assistant
Executive Assistant supporting marketing projects in a fast-paced environment at JVM Lending. Responsible for inbox management, marketing campaign support, QA, and project tracking.
Director of Marketing
Director of Marketing at BombBomb creating data-driven growth strategies for a video messaging platform. Overseeing customer journeys, lifecycle marketing, and directly impacting revenue and company trajectory.
VP of Marketing
VP of Marketing at Sweed defining narrative and go-to-market strategy for rebranding. Leading lifecycle marketing and positioning efforts for cannabis retail POS platform.
Director of Marketing
Director of Marketing at LifeSiteNews creating and executing marketing strategies to build brand awareness and drive community engagement. Leading a marketing team and managing campaigns.
CMO, Wealth Management Experience
CMO leading market-based growth initiatives for multiple midsize companies. Collaborating with management teams and driving strategic business outcomes within a remote setup.
CMO, Legal Experience
CMO for multiple companies at Chief Outsiders, driving growth strategies and collaborating with teams. Lead revenue initiatives and contribute to company revenue through marketing.
Private Label Strategic Marketing Director
Private Label Strategic Marketing Director overseeing product strategy for the European market. Leading cross-regional collaboration and sustainability initiatives for competitive advantage.
Marketing Director – Nursing and Specialty Solutions
Marketing Director responsible for nursing and specialty solutions marketing strategy. Collaborating with global teams to drive revenue growth and inform strategy for healthcare marketing.
Marketing Director
Marketing Director leading the marketing team for a U.S. immigration law firm. Responsible for strategy, execution, and performance analysis across all marketing channels.
Head of Marketing
Head of Marketing leading marketing strategy and execution to drive growth in provider-focused clinical care. Building a marketing engine to produce quality pipeline and revenue.
President / Chief Commercial Officer, Hydrocortisone Acetate Division
President/Chief Commercial Officer leading commercial functions and market growth strategies for Cristcot’s HCA Division. Engaging with executive leadership and overseeing commercial organization build-out.
VP – Head of Marketing
VP / Head of Marketing seeking experienced leaders for fast-growing tech startups. Role involves ownership of marketing strategies in high growth environments.
Head of Marketing
Marketing Lead responsible for building and scaling marketing functions at Mercator.ai. Focused on demand generation and effective sales enablement strategies.
Chief Marketing Officer – CMO
Chief Marketing Officer responsible for evolving CEO Life's brand and driving member acquisition. Leading innovative marketing strategies and building engagement within a community-focused environment.
Director of Marketing
Director of Marketing at Zipliens, leading marketing efforts and client engagement strategies in a dynamic team. First dedicated marketing hire in a highly cross-functional role.
Freelance Marketing Executive
Freelance Marketing Executive supporting content creation for global event staffing agency Elevate Global. Edit videos, manage social media, and produce on-brand marketing materials.
Director of Marketing
Director of Marketing leading marketing function at exciting remote-first software company CareerPlug. Responsibility includes driving adoption, brand, and demand generation while reporting to the CEO.