VP of Performance Marketing
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Job Description
VP of Performance Marketing leading end-to-end growth strategy and execution at Honor Technology. Overseeing digital demand generation and performance marketing to deliver measurable growth.
Responsibilities:
- Architect, own, and scale Honor’s end-to-end growth engine.
- Set strategy and lead execution across acquisition, performance media, conversion optimization, experimentation, and analytics to deliver measurable, efficient, and durable growth.
- Build a modern, data-driven growth system that integrates performance marketing and brand amplification.
- Own digital demand generation for Home Instead, balancing growth velocity with efficiency by reducing CAC, improving lead quality, and increasing conversion across the funnel.
- Set and execute the performance media strategy across paid search, paid social, and programmatic display.
- Partner with Engineering and Product to accelerate SEO, site performance, and conversion.
- Partner closely with Inside Sales to optimize the experience from marketing to conversation.
- Own attribution, measurement, and growth analytics, defining KPIs across the funnel, translating performance into actionable insight, and driving continuous optimization.
- Define and scale local marketing strategy for the franchise network.
Requirements:
- 10+ years of senior leadership experience in growth, performance marketing, or demand generation, ideally at the Director or VP level.
- Experience closely partnering with or managing inside sales or contact center operations.
- Deep understanding of modern MarTech stacks (e.g., Salesforce, HubSpot, Marketo, Google Marketing Platform) and attribution modeling.
- Build and scale a modern growth analytics function that leverages experimentation, attribution modeling, forecasting, and advanced measurement to guide investment decisions.
- Translate complex data into clear, actionable insights for hands-on-keyboard team and executive stakeholders, influencing business strategy and marketing investment priorities.
- Proven track record building and scaling a high-performing growth engine, across both smaller, fast-moving teams and larger, more complex organizations.
- Experience managing significant marketing budgets ($MM+) with rigorous P&L or fund accountability.
- Bachelor’s degree required; MBA or equivalent advanced degree preferred.
- Proven track record driving growth in a complex franchise or distributed service model is highly preferred.
Benefits:
- Honor offers equity and 401K with up to a 4% match.
- Medical, dental and vision coverage including zero cost plans for employees.
- Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option.
- Generous time off program, mental health benefits, wellness program, and discount program.
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