VP, Product
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Job Description
VP of Product owning Ad Results Media’s ARM Suite, an API-driven platform for advertising planning, buying, measurement, and reporting. Setting roadmap, governance, integrations, and internal product capability.
Responsibilities:
- Own the end-to-end product vision and multi-year roadmap for the ARM Suite, covering order management, finance connectivity, planning, buying, communications, and measurement workflows
- Translate commercial strategy, client needs, and partner relationships into a clear product narrative and sequenced roadmap
- Define the platform’s scope, success criteria, phases, and documented trade-offs
- Own the API and integration strategy across media platforms, measurement partners, finance and billing systems, network partners, and third-party enrichment sources
- Lead the reduction of third-party dependency by extracting institutional knowledge, documenting business rules, and transitioning roadmap and prioritization ownership in-house
- Review and approve vendor product designs, scope, and delivery plans
- Partner with the Senior Data Engineer on separation of platform design from data correctness and pipeline ownership
- Establish and operate a transparent, product-governed intake and prioritization framework with fast paths for revenue-critical work
- Define and enforce the authority split between Product and Analytics
- Document and socialize product decisions, business rules, and platform constraints
- Partner with Analytics to operationalize a formal QA delegation model
- Serve as a trusted partner to Analytics & Insights, Reporting, Data Science, Strategy, Planning, Operations, Finance, and Client Services
- Align senior leaders on roadmap sequencing, trade-offs, and investment cases
- Build a product practice over time, initially working solo and scaling through hires and contributors
- Ground product decisions in client and network-partner needs through account exposure, partner conversations, and pitch motions
- Ensure ARM Suite produces standardized artifacts for sales, planning, and renewal motions
- Position ARM Suite as a durable differentiator supporting client retention and expansion
Requirements:
- 10+ years of product management experience
- Senior product leadership experience at a SaaS, agency-tech, ad-tech, mar-tech, or analytics platform company
- Experience owning a B2B platform or product line end-to-end, including vision, roadmap, prioritization, governance, and stakeholder management
- Track record leading internal product ownership transitions away from third-party engineering vendors, contractors, or outsourced build partners
- Experience operating with internal teams and external engineering partners, including decisions about in-house versus outsourced ownership
- Deep hands-on capability with API-driven product design
- Experience standing up API pipelines and integrating third-party data sources for user-facing enrichment
- Experience shipping products built on APIs from scratch
- Preferred: experience in media, advertising, agency, ad-tech, or mar-tech environments
- Preferred: familiarity with order management, finance/billing connectivity, and multi-stakeholder workflow tools
- Preferred: working knowledge of advertising, media, and ad-tech APIs, including DSPs, programmatic platforms, measurement and attribution partners, audio, and CTV systems
- Preferred: comfort working with Analytics, Data Engineering, and Data Science on data models, BI tooling, and measurement frameworks
- Preferred: experience establishing product governance, intake frameworks, and prioritization processes
- Strong communication and executive-level storytelling skills
- Pragmatic, business-oriented approach to product strategy
- High ownership mindset and comfort building a function from the ground up
- Collaborative, curious, and motivated by building durable systems
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