Vice President of Marketing
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Job Description
VP of Marketing leading brand strategy, campaigns, and product launches for Rancher Government Solutions. Driving secure Kubernetes platform growth across the U.S. Government technology market.
Responsibilities:
- Lead RGS's strategic marketing direction, brand identity, and impact
- Develop a deep understanding of the U.S. Government technology market
- Prioritize the marketing team, budget, and cross-functional resources to develop impactful campaigns
- Ensure consistent brand messaging and positioning across RGS
- Lead product launch strategies and plans, including product naming, target audience definition, and marketing platforms
- Conduct market research and competitor analysis to identify trends, customer insights, and growth opportunities
- Advise the RGS leadership team on strategic marketing initiatives that improve brand impact and return on investment
- Organize campaign plans and metrics into data-driven narratives for senior leadership decision-making
- Partner with teams and stakeholders to design, implement, and measure content and event-associated marketing campaigns
- Manage contractors supporting marketing campaigns, event coordination and administration, and digital content management
- Hire marketing talent and support career development and employee mentorship as the company scales
Requirements:
- Bachelor's degree in Business Administration, Marketing, or a related field
- 10+ years of marketing experience in the technology sector
- 4+ years of direct management experience with demonstrated success leading and motivating teams and managing cross-functional teams
- Experience with marketing technology platforms, including artificial intelligence (AI)-related tools
- Experience managing cross-functional teams including third-party contractors
- Ability to reference a digital portfolio demonstrating work or provide examples of previous campaigns
- U.S. citizenship and ability to support work requiring security clearances, as indicated by the company's support of U.S. Government and military programs with U.S.-based American citizens holding security clearances
Benefits:
- Remote work optional
- Career development and employee mentorship opportunities
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