VP, Sales
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Job Description
VP Sales leading government-market growth for Verra Mobility’s transportation-safety technology. Building public-sector relationships, scaling sales teams, and delivering revenue and profitability.
Responsibilities:
- Develop and execute the overall sales strategy for Verra Mobility's Government Solutions safety business
- Own revenue, bookings, pipeline development, and sales performance across assigned safety markets and product portfolios
- Identify and capture new opportunities across municipal, county, state, and other public-sector organizations
- Expand existing customer relationships through program adoption, geographic expansion, and portfolio penetration
- Establish sales targets, territory strategies, account plans, and performance expectations
- Lead complex government sales pursuits involving public procurement, RFPs, competitive evaluations, and contract negotiations
- Build trusted relationships with government decision-makers and strategic customers
- Establish disciplined, metrics-driven sales processes covering pipeline management, forecasting, opportunity qualification, and execution
- Oversee strategic pursuits, complex proposals, RFP responses, pricing strategies, and contract negotiations
- Accelerate adoption of red-light safety, speed safety, automated enforcement, school bus stop-arm safety, work zone safety, and intelligent transportation solutions
- Develop market-entry strategies, identify adjacent markets, and refine solution positioning with Marketing and Product Management
- Build, lead, recruit, coach, and develop a high-performing geographically distributed sales organization
- Establish accountability, performance expectations, development plans, and succession strategies
- Partner cross-functionally with Product Management, Marketing, Government Affairs, Legal, Finance, Operations, Implementation, and Customer Success
- Support customer retention, program expansion, long-term account growth, and executive escalations
- Own the sales organization's contribution to the financial plan and drive profitable growth
- Develop revenue forecasts, budgets, pipeline models, and long-range financial plans with Finance
- Monitor commercial performance and deliver revenue, bookings, pipeline, profitability, and sales productivity results
Requirements:
- 15+ years of progressive sales, business development, or commercial leadership experience
- At least 7 years in senior sales leadership roles, preferably at the VP or equivalent level
- Proven ability to lead and scale a complex B2G, enterprise, or public-sector sales organization
- Demonstrated success delivering significant revenue growth and exceeding commercial targets
- Strong experience developing and executing enterprise sales strategies and managing large, complex sales pipelines
- Deep understanding of state and local government sales environments and public-sector procurement
- Experience selling technology-enabled solutions to municipalities, transportation agencies, law enforcement organizations, school districts, or other government entities
- Understanding of government budgeting, RFP processes, contract negotiations, and complex purchasing cycles
- Ability to build relationships with senior government executives and elected and appointed officials
- Exceptional negotiation, business development, and strategic account management capabilities
- Strong financial acumen, including revenue forecasting, pricing, contract economics, and profitability management
- Demonstrated success recruiting, developing, and retaining high-performing sales leaders and teams
- Experience leading through transformation, organizational change, and business growth
- Bachelor's degree in Business, Marketing, Public Administration, or a related field
- Willingness to travel extensively to support customer relationships, strategic opportunities, and team leadership
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