Account Manager – Core Account Management
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Job Description
Account Manager optimizing search, display, social, and print advertising campaigns for LocaliQ. Building client relationships and improving marketing ROI for local businesses.
Responsibilities:
- Build, maintain, and grow client relationships while managing advertising campaigns across search, display, social, and O&O digital/print media
- Ensure clients achieve and exceed marketing goals through strategic campaign planning and data analysis
- Serve as the primary post-sales point of contact for client concerns and needs
- Partner closely with sales teams to own client relationships, build rapport, demonstrate transparency, and deliver results
- Manage and anticipate client expectations, gain alignment, and mobilize partner teams
- Maintain open communication about value stories and service successes through weekly and monthly performance reviews
- Articulate media programs and develop campaign strategies and implementation plans
- Collaborate with sales and post-sales optimization teams on digital strategies and executions
- Advise clients on ongoing and impending marketing strategies
- Ensure consistent marketing messaging across paid search, organic presence, display, social media, and O&O digital/print channels
- Review daily campaign performance, assess trends, facilitate performance discussions, and identify new advertising techniques
- Communicate and collaborate with digital solutions, ad operations, and backend support teams to deliver client objectives
Requirements:
- Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
- 2+ years hands-on experience managing online/digital advertising campaigns
- 3+ years of client-facing service/account management experience
- Google Ads certification
- Google Analytics certification
- Demonstrated expertise in customer relationship management
- Mastery of technologies and systems used to review and advise on digital marketing campaigns
- Advanced understanding of search, display, marketing management systems, and traditional marketing
- Strong technical skills to recommend, assess, modify, adjust, and improve marketing campaigns
- Expertise with digital marketing publishing systems and processes
- Excellent verbal and written communication skills
- Understanding of how retail/service media, sales, and operations work together
- Proven relationship-building and account-management track record
- Moderate Excel and PowerPoint skills
- Knowledge of pay-per-click, programmatic display, social, email marketing, Analytics/GA4, and lead-tracking concepts
- Ability to work efficiently and streamline processes and workflows
Benefits:
- Healthy work/life balance
- Supportive and appreciative company culture
- Inter-office ping pong tournaments
- Opportunities to support local causes
- Equal opportunity employer
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