Account Manager – Performance Marketing
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Job Description
Account Manager responsible for client-facing marketing strategy and campaign execution in performance marketing. Managing relationships and delivering measurable results across various marketing channels.
Responsibilities:
- Serve as the primary point of contact and strategic advisor for assigned clients.
- Lead quarterly planning, business reviews, and ongoing strategy development aligned to client goals.
- Translate client objectives into integrated affiliate, influencer, and performance marketing strategies.
- Proactively identify growth opportunities, risks, and optimization plans.
- Manage end-to-end execution of affiliate and influencer campaigns across platforms (e.g., Instagram, TikTok, YouTube, partner networks).
- Oversee campaign timelines, deliverables, and budgets, ensuring on-time execution.
- Monitor performance metrics (engagement, conversions, revenue) and implement data-driven optimizations (A/B testing, creative updates, partner mix).
- Evaluate program performance and continuously improve ROI.
- Build strong relationships with client stakeholders, partners, influencers, and internal teams.
- Deliver clear, concise reporting and insights through regular client communications.
- Present strategies and results to senior-level audiences with confidence and clarity.
- Mentor and support junior team members where applicable.
- Work closely with partnerships, marketing, analytics, and product teams to drive program success.
- Source, vet, and onboard affiliate partners, influencer talent, and new platforms.
- Align campaign messaging and execution with broader marketing initiatives.
- Ensure all campaigns meet FTC guidelines, platform policies, and brand standards.
- Review content and program execution for accuracy, proper disclosures, and consistency with KPIs.
Requirements:
- 3–5 years of experience in performance marketing (affiliate, influencer, or performance PR).
- Proven success managing client relationships and driving measurable growth (revenue, engagement, ROI).
- Strong understanding of affiliate platforms (e.g., Impact, Partnerize, Rakuten, ShareASale) and social/influencer ecosystems.
- Experience executing multi-channel campaigns and managing multiple priorities simultaneously.
- Excellent communication and presentation skills; comfortable engaging senior stakeholders.
- Analytical mindset with experience using marketing analytics and reporting tools.
- Strong project management and organizational skills.
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
Benefits:
- Competitive salary and bonus structure
- Comprehensive health, dental, and vision insurance
- 401(k) plan with employer matching
- Remote work arrangements
- Generous Flex Day policy and observed company holidays
- Opportunities for professional growth through training and leadership development programs
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