Senior Paid Growth Account Strategist, German C2 Level
Posted 3hrs ago
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Job Description
Paid Growth Account Strategist für YOYABA, Wachstumspartner für B2B-SaaS-Unternehmen. Steuerung von Paid-Strategien, Budgets und Pipeline-orientierten Kampagnen.
Responsibilities:
- Own paid strategies for accounts from end to end
- Understand clients’ go-to-market strategy, ICP, buying center, sales cycle, deal size, and pipeline generation
- Develop channel mixes and funnel strategies for Google, LinkedIn, Meta, Microsoft, and LLM platforms
- Allocate budgets across channels and campaigns, manage pacing, and reallocate budget to pipeline-driving activities
- Pause unprofitable campaigns, channels, and tests
- Report on pipeline, SQLs, CAC, and revenue
- Set up conversion tracking and import offline conversions from the CRM into advertising platforms
- Deliver analyses of campaign and pipeline impact
- Conduct QBRs and monthly reviews and prepare presentations
- Own the testing roadmap for audiences, offers, landing pages, bidding, and creatives
- Create strategic creative briefs with the Creative team and define test messaging
- Translate test results into concrete next steps
- Align Marketing, Sales, and RevOps stakeholders on lead quality and MQL/SQL definitions
- Lead difficult conversations about budget cuts, results, and changes in direction
- Brief Performance Marketing Managers and review their work
- Monitor account health, scope, budget, and growth opportunities
- Use CAIDI and AI for analysis, search-term hygiene, pacing, and reporting
- Drive at least one automation or system to improve efficiency across accounts
Requirements:
- Strong experience in media buying
- Experience building demand generation and demand capture programs
- Growth-oriented mindset
- Experience in or affinity for the startup environment
- Passion for B2B SaaS scale-ups
- Willingness to make a real impact in a rapidly growing industry
- German at C2 level
Benefits:
- Coaching program for personal and professional development
- Flexible remote work
- Opportunity to work from the Hamburg office
- Workations
- Urban Sports Club and Humanoo memberships
- Company pension scheme (bAV) with up to 60% employer contribution
- Clear career development paths
- Honest feedback and shared celebration of successes
















