B2B Lead Generation Manager
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Job Description
B2B Lead Generation Manager managing LinkedIn presence to drive outbound leads and grow visibility. Focused on content, engagement, and outreach for qualified leads.
Responsibilities:
- Manage and grow company and executive LinkedIn profiles.
- Plan, write, and publish B2B-focused LinkedIn content, including:
- Thought leadership posts
- Industry insights
- Product or solution positioning
- Case studies and proof points
- Maintain a consistent brand voice and posting cadence.
- Execute daily outbound activity on LinkedIn, including:
- Connection requests
- Personalized follow-up messages
- Comment-based engagement to warm prospects
- Identify and engage ICP-aligned prospects (titles, industries, company size).
- Use social selling best practices to move prospects toward sales conversations.
- Engage with relevant accounts, prospects, and industry voices.
- Respond to comments and messages in a timely, professional manner.
- Build visibility through meaningful participation in conversations.
- Track outbound activity, responses, and lead status.
- Coordinate with sales or business development teams to:
- Hand off qualified leads
- Align messaging and follow-up
- Maintain clean records of outreach and outcomes.
- Monitor key metrics, including:
- Profile and post engagement
- Connection acceptance rates
- Response rates
- Leads generated
- Refine content and outreach messaging based on performance insights.
Requirements:
- 3–6+ years experience in B2B social media or LinkedIn-focused roles
- Proven experience generating outbound leads via LinkedIn
- Strong understanding of:
- B2B buyer journeys
- Social selling best practices
- LinkedIn platform mechanics
- Excellent written communication and personalization skills
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