Business Development Representative
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Job Description
Remote Business Development Representative driving new-logo growth for Wolters Kluwer’s ELM Solutions. Prospecting targeted insurance and healthcare accounts and qualifying opportunities for Sales.
Responsibilities:
- Drive new logo growth for ELM Solutions by identifying, engaging, qualifying, and handing off opportunities
- Support ELM’s Vertical Account Targeting strategy and growth initiatives
- Conduct proactive prospecting, account research, stakeholder mapping, and early-stage qualification
- Bridge Marketing and Sales by delivering actionable account intelligence and standardized qualification information
- Plan and coordinate marketing and sales initiatives
- Execute and provide feedback on marketing campaigns
- Conduct market research and whitespace analysis to identify sales opportunities
- Collaborate with Sales and Marketing to align lead generation plans
- Maintain and analyze sales and customer data, including buying committees, key stakeholders, economic buyers, champions, and decision makers
- Partner with Account Executives to define targeting and prospecting strategies
- Engage potential clients aligned to the ICP through value-based outreach and industry-specific messaging
- Conduct initial discovery conversations, validate ICP alignment, and uncover business challenges
- Handle inbound leads and inquiries
- Cultivate and maintain customer relationships
- Contribute to pipeline development
- Partner with New Logo AEs, AMs, Sales Engineers, Marketing, Product Marketing, Revenue Operations, and Sales Enablement to create an effective feedback loop
Requirements:
- Bachelor's degree in business, marketing, communications, legal studies or related discipline preferred (or equivalent professional experience)
- 1+ years of business development, sales development, inside sales, lead generation or related discipline
- Familiarity working within complex B2B sales environments preferred
- Experience using CRM systems, especially Salesforce
- Experience conducting outbound prospecting and qualification activities
- Experience engaging multiple stakeholders and senior business leaders preferred
- Experience using Sales Intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, and Bombora preferred
- Familiarity with MEDDPICC or similar qualification frameworks preferred
- Familiarity with Challenger Sale or similar sales methodologies preferred
- Prospecting, lead qualification, account research, territory planning, and stakeholder mapping
- Executive-level written and verbal communication
- Confident and credible phone presence
- Discovery and active listening
- Strong relationship building
- Ability to understand operational, financial and business challenges and connect customer needs to business outcomes
- Proficiency with Salesforce, MS Office, AI, Sales Intelligence and Research Tools, and enablement platforms
- Organization and prioritization
- Attention to detail
- Accountability, resilience, curiosity, learning agility, and ability to thrive in a collaborative and fast-paced environment
- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process
Benefits:
- Commission eligibility
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
- Remote work arrangement
- Limited travel (<10%)
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