Chief Marketing Officer
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Job Description
Chief Marketing Officer leading revenue growth and demand generation strategies for a cat-focused company. Overseeing marketing across channels while embracing digital and subscription growth strategies.
Responsibilities:
- End-to-end responsibility for revenue growth
- Demand generation strategy across all categories and channels
- Forecasting, targets, and performance reporting across all categories and channels
- Management of the digital product roadmap prioritized tied to revenue impact
- Partners with the CBO to align brand meaning, creative, and product design
- Scales brand and product marketing initiatives through paid amplification
- Ensures growth velocity without eroding trust or experience quality
- Manage budget ownership for TOF and growth amplification
- Responsible for conversion rate optimization (CRO) and digital merchandising
Requirements:
- Proven track record of scaling top-line revenue through aggressive Top-of-Funnel (TOF) strategies and relentless Conversion Rate Optimization (CRO)
- Deep digital fluency
- Experience leading experimentation and growth within digital products
- Ability to treat site experience as a living, breathing commercial engine
- Speed, a desire to win, and a bias for action
- Ability to lead with instinct and understand cultural zeitgeists
- Experience in working alongside founders in brand-led businesses
Benefits:
- Fully paid Health, Vision, and Dental insurance
- 4-day work week
- Unlimited PTO
- Free cat food every month
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