Content Marketing Specialist
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Job Description
Content Marketing Specialist crafting data-driven B2B content for Nielsen’s media insights business. Writing web, email, and thought leadership copy while managing Pardot audience segmentation and nurture campaigns.
Responsibilities:
- Deep-dive into Gracenote’s offerings, industry trends, and proprietary data to write authoritative thought leadership content and messaging
- Audit and rewrite website copy to improve clarity, highlight data insights, build audience trust, and guide visitors through the buying journey
- Build, filter, and maintain granular audience segments in Pardot based on industry, behavior, and persona
- Write, build, and deploy automated email nurture sequences mapped to customer lifecycle stages in Pardot
- Create high-quality, human-centric copy across web, email, and thought leadership assets without reliance on AI generation tools
- Manage assignment queue end-to-end, meet project deadlines independently, and keep cross-functional stakeholders aligned
Requirements:
- 4+ years of B2B content marketing and copywriting experience
- Portfolio showcasing clear, human-centered messaging and data-driven thought leadership
- Ability to extract key insights from complex data, research, or product capabilities and translate them into compelling storytelling
- Direct experience building email sequences, automation rules, and audience lists inside Salesforce Pardot
- Native or near-native mastery of English grammar, editing, and stylistic writing tailored to diverse audience segments
- Ability to map content, web copy, and email touchpoints to distinct customer journeys
- Strong self-management skills; ability to prioritize tasks, meet tight deadlines, and operate with minimal oversight
- Basic HTML knowledge for email template formatting and minor layout adjustments in Pardot (preferred)
Benefits:
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Company-provided vehicle (depending on the role)
- Discretionary incentive/bonus eligibility (depending on the role)
- Potential eligibility for bonuses, equity, or other incentives
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