Creator Partnerships Lead

Responsibilities:

• Build and scale our Creator Acquisition, Retention, Engagement and Monetization engine
• Identify and sign high-impact creator segments (musicians, remixers, music fans, tastemakers) who drive new user acquisition and content virality
• Build scalable outreach and onboarding pipelines, from creator sourcing to seeding campaigns and ambassador programs
• Own creator acquisition KPIs: new creator signups, activation rate, content output, K-factor, and downstream MAU impact
• Develop tiered partnership structures: from micro-creator seeding programs to anchor deals
• Design and run creator lifecycle programs that keep creators active, growing, and deepening their investment in Hook
• Build feedback loops between creators and Product — ensuring the roadmap solves for real creator pain points
• Develop creator education, toolkits, and community programs that reduce churn and increase content frequency
• Own creator retention metrics: monthly active creators, content cadence, and creator NPS
• Design monetization programs that give creators real incentive to build on Hook, from leaderboard mechanics to revenue share models, creator funds, and brand partnership facilitation down the road
• Work with leadership to define Hook's long-term creator economics strategy
• Optimize monetization metrics like creator earnings, deal volume, and creator LTV
• Turn creators into Hook's most powerful distribution channel by building programs and incentive structures that drive sharing, referrals, and cross-platform amplification
• Partner with Growth and Product to build creator-native virality features: referral loops, duet/collab mechanics, social sharing tools, and challenge formats
• Identify and amplify Hook's highest-K creators, the ones whose content generates the highest new user acquisition downstream
• Own virality metrics: share rate, K-factor contribution by creator segment, viral content volume
• Build and manage a lean, high-output Creator & Community team as the company scales
• Establish playbooks, systems, and tooling that allow the team to operate efficiently at scale
• Serve as the internal voice of the creator, advocating for creator needs across Product, Marketing, and Operations
• Ensure creator programs are fully integrated with company-wide growth strategy

Requirements:

• 6-8 years of experience in creator partnerships & growth at a leading creator-focused music platform
• Proven track record building creator acquisition programs from scratch: you've stood up a creator pipeline, not just managed one
• Deep expertise in creator retention: you've built engagement programs, creator communities, and lifecycle communications that measurably reduced churn
• Hands-on experience designing or operating creator monetization models: revenue share, creator funds, or direct-to-fan programs
• Demonstrated ability to engineer creator-driven virality by understanding K-factor, referral loops, and how to make sharing feel native to the creator experience
• Strong command of creator economy metrics
• Ability to operate both strategically and hands-on, comfortable moving between defining the creator strategy and personally closing a high-priority creator deal
• Track record of cross-functional collaboration with Product, Operations, Growth, and Marketing teams translating creator insights into product improvements and campaign strategies
• Experience working with music creators, music communities, or audio-native platforms and having a strong network across the creator ecosystem (you know the managers, agents, multi-channel networks, and tastemakers who matter) is a strong plus.

Benefits: