Demand Gen Marketing Manager
Posted 60ds ago
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Job Description
Demand Generation Marketing Manager responsible for driving leads in APAC for Veremark, a background-screening and compliance technology company. Role involves managing campaigns, webinars, and sales support across multiple countries.
Responsibilities:
- Plan and execute targeted demand generation campaigns across Australia, Singapore, the Philippines, Malaysia and New Zealand, aligned to regional sales priorities and growth targets.
- Run webinars and in-person events end-to-end, including market-specific planning, promotion, execution, follow-up and performance analysis.
- Build and optimise lead nurture journeys that reflect regional buying behaviour and convert interest into demo requests and sales-ready leads.
- Work closely with APAC sales teams to support pipeline creation, align on campaign focus, and improve lead quality and conversion by market.
- Own campaign execution across key channels including email, paid media and marketing automation.
- Track and report on demand generation performance by country and region, using insights to continuously improve results.
- Support account-based and highly targeted campaigns in partnership with Sales and Revenue Operations.
Requirements:
- 5+ years of experience in B2B demand generation or growth marketing, ideally in a SaaS or scale-up environment.
- Proven experience running webinars, events and integrated campaigns that drive leads and demo requests in APAC markets.
- Strong experience building and optimising lead nurture journeys using marketing automation tools.
- Comfortable working closely with sales teams and being accountable for lead quality and pipeline contribution.
- Highly organised, execution-focused and data-driven, with the ability to manage multiple campaigns across time zones and markets.
- Experience working in Australia, Singapore, Southeast Asia and/or New Zealand is strongly preferred.
- Experience in HR tech, compliance, RegTech or complex B2B buying journeys is a plus.
Benefits:
- Competitive compensation
- Flexible working hours
- Professional development opportunities
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