Senior Marketing Specialist
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Job Description
Managing marketing projects and developing materials for Crump's business units. Developing marketing plans and strategies while ensuring effective project management and compliance with branding.
Responsibilities:
- Managing projects to ensure efficient and effective project management and development of marketing materials that help to support business objectives
- Serving as designated marketing partner to assigned Crump business units and developing/owning annual marketing plans and strategies and creating associated marketing materials
- Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations
- Proofreads and edits copy prior to submission for final approval
- Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements
- May assist in the design and execution of custom surveys to assess campaign effectiveness
- Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails
Requirements:
- Bachelor's degree or equivalent education, training and work-related experience
- Five years of experience in a marketing role driving sales results; including experience in life brokerage or financial services industries
- Proven project management experience
- Hands-on understanding of design capabilities, as well as online content presentation options
- Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)
- Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development
- Ability and willingness to host virtual events using selected company software, including Zoom and providing creative ideas on using the tools within Zoom to increase interaction and attendee engagement
Benefits:
- PTO
- Medical insurance
- Dental insurance
- Vision insurance
- Retirement savings
- Disability insurance
- Life insurance
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