Demand Gen Marketing Manager
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Job Description
Demand Generation Marketing Manager responsible for planning and optimizing campaigns across EMEA. Driving demo requests and supporting pipeline creation with a focus on events and webinars.
Responsibilities:
- Plan and execute targeted demand generation campaigns across EMEA, aligned to priority segments, regions and sales goals.
- Run webinars and in-person events end-to-end, including planning, promotion, execution, follow-up and performance analysis.
- Build and optimise lead nurture journeys to convert interest into demo requests and sales-ready leads.
- Work closely with EMEA sales teams to support pipeline creation, align on campaign priorities, and improve lead quality and conversion.
- Own campaign execution across key channels including email, paid media, and marketing automation.
- Track and report on demand generation performance, including demo requests, lead quality and conversion, using insights to continuously improve results.
- Support account-based and highly targeted campaigns in partnership with Sales and Revenue Operations.
Requirements:
- 5+ years of experience in B2B demand generation or growth marketing, ideally in a SaaS or scale-up environment.
- Proven experience running webinars, events and integrated campaigns that drive leads and demo requests.
- Strong experience building and optimising lead nurture journeys using marketing automation tools.
- Comfortable working closely with sales teams and being accountable for lead quality and pipeline contribution.
- Highly organised, execution-focused and data-driven, with the ability to manage multiple campaigns in parallel.
- Experience working across EMEA markets is strongly preferred.
- Experience in HR tech, compliance, RegTech or complex B2B buying journeys is a plus.
Benefits:
- Competitive compensation
- Flexible working hours
- Professional development opportunities
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