Demand Gen Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Demand Generation Marketing Manager at ThreatDown generating qualified pipeline and accelerating buyer journeys through integrated campaigns across North America and Latin America.
Responsibilities:
- Develop and execute multi-channel demand generation programs aligned to revenue targets and GTM priorities.
- Build persona-based campaigns targeting CISOs, IT Directors, security practitioners, MSPs, and channel partners.
- Align campaign themes to product launches, competitive plays, and seasonal priorities.
- Own EQL, MQL and pipeline generation goals for North America and Latin America.
- Partner with Sales to ensure campaign alignment, follow-up SLAs, and opportunity acceleration.
- Design mid- and bottom-of-funnel programs to improve conversion rates and deal velocity.
- Activate campaigns across paid media, email, webinars, content syndication, field marketing, partner programs, and retargeting.
- Collaborate with Content and Product Marketing to develop compelling assets (eBooks, case studies, landing pages, webinars, videos).
- Test and optimize messaging, offers, and channels to maximize ROI.
- Track and report on campaign performance, pipeline contribution, and ROI.
- Analyze funnel metrics (MQL → SQL → Opportunity → Closed Won) to identify optimization opportunities.
- Conduct A/B testing and continuously refine targeting, messaging, and spend allocation.
- Work closely with Revenue Operations to ensure proper attribution, lead scoring, and reporting accuracy.
- Maintain campaign documentation and performance dashboards.
- Support forecasting and quarterly planning processes.
Requirements:
- 5-8 years of B2B SaaS marketing experience preferably within cybersecurity, IT infrastructure, or channel-first organizations.
- Proven track record of driving measurable pipeline and revenue impact.
- Experience running integrated, multi-channel campaigns in a complex buying environment.
- Strong analytical mindset with comfort in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
- Deep understanding of full-funnel marketing metrics and attribution models.
- Ability to collaborate effectively across Product Marketing, Sales, and Revenue Operations.
- Strong project management skills and the ability to prioritize in a fast-paced environment.
- Bachelor’s degree or equivalent experience in Marketing, Business, or related field.
Benefits:
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- 401k and employer matching for (US Employees)
- Comprehensive Time Off policy
- An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)
Similar Jobs
Staff Advanced Analyst, Marketing
Advanced Analyst in Marketing joining dynamic team to drive impactful data analysis for tech client. Leading analytics for guest engagement campaigns and experiments.
Marketing Manager
Marketing Manager at CRB Cunninghams overseeing lead generation and marketing campaigns. Focusing on B2B marketing within the UK education sector to promote cashless solutions.
Marketing Lead – EMEA
EMEA Marketing Lead managing events and partner marketing for ecommerce intelligence platform. Adapting US marketing strategies for EMEA audiences with a focus on engagement and pipeline contribution.
Partnership Marketing Manager
Partnership Marketing Manager at Fieldguide, building partner marketing programs from the ground up in a remote-first SaaS company. Focused on strategic planning and partner enablement.
Marketing Manager
Marketing Manager at Blindside Networks responsible for driving growth for BigBlueButton. Leading demand generation efforts while ensuring effective market positioning and campaign optimization.
Associate Director, Digital Acquisition Marketing
Associate Director of Digital Acquisition Marketing leading growth strategies in Texas. Focusing on acquisition channels for individual and family plans and commercial clinic volume.
Telemarketing Representative
Telemarketing Representative contributing to sales of Henry Schein products through outbound calls and inbound lead handling. Sales-driven role requiring strong communication and multitasking skills.
Director, Omnichannel Marketing
Director of Omnichannel Marketing at Crinetics, a pharmaceutical company, designing and executing marketing strategies for patient engagement. Leading cross-channel campaigns while ensuring compliance with regulations.
Director of Regional Marketing – N. America
Director of Regional Marketing managing field marketing and events for nCino. Leading a team to drive measurable pipeline contribution and revenue impact in the North American market.
Marketing Automation Analyst
Marketing Automation Analyst supporting email marketing initiatives through Salesforce Marketing Cloud at CLEAResult. Focused on building, deploying, and analyzing email campaigns.
Asesor de Ventas - Entel Remarketing
Teleoperador de televentas remarketing en Entel manejando portabilidad de operadoras. Ventas y seguimiento de servicio con enfoque al cliente.
Senior Solution Marketing Manager
Senior Solution Marketing Manager driving solution positioning and storytelling in AI for enterprise clients. Translating technical capabilities into business value and revenue-driving materials.
Design and Marketing Specialist
Design & Marketing Specialist developing visually compelling marketing materials for CaRMS. Collaborating on brand-aligned communications and managing digital marketing assets.
Marketing Manager
Marketing Manager with Lemio creating and executing content and community-building strategies for a tech startup. Collaborating directly with founders on impactful projects promoting mental health awareness.
Marketing Manager
Marketing Manager at New Law Business Model managing high-converting funnels for events and social communities. Focused on leveraging AI to generate qualified leads for 800+ members.
Senior Director, Agent Workforce Cloud
Senior Director driving market expansion of Calix SaaS solutions in product marketing. Collaborating with teams to establish strategic offer positioning and customer engagement.
Senior Proposal and Marketing Coordinator
Proposal Coordinator managing RFQ/RFP submissions for NORESCO, part of Carrier Global Corporation. Leading proposal execution and crafting compelling narratives for sustainability projects.
Marketing Intern
Marketing Intern at LEAP Legal Software supporting email campaigns and social media in a dynamic LegalTech environment. Opportunity to learn about the legal software industry through hands-on experience.
Associate Channel Marketing Manager
Associate Channel Marketing Manager at Jacuzzi, focusing on dealer outreach and supporting sales tools. Developing marketing strategies to boost product sales and brand loyalty within dealer networks.
Field Marketing Specialist
Field Marketing Specialist executing targeted marketing strategies and organizing trade shows for a healthcare imaging company. Collaborating with sales and regional marketing to generate leads and improve sales success.