Demand Generation Manager
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Job Description
Demand Generation Manager owning ABM, email, and multi-channel pipeline campaigns for Loopio’s SaaS platform. Optimizing funnel performance and reporting revenue-impacting demand metrics.
Responsibilities:
- Design and execute ABM programs targeting named strategic and enterprise accounts
- Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging
- Coordinate multi-channel ABM plays including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social
- Own email marketing strategy including lead scoring, segmentation, nurture streams, and lifecycle reporting
- Plan and launch integrated demand generation campaigns across paid, email, webinars, content syndication, and organic channels
- Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
- Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates
- Partner with Sales on ICP, lead qualification, handoffs, and feedback loops
- Collaborate with Content, Sales, and subject matter experts to create funnel-stage assets
- Test and optimize channel mix, messaging, and campaign structure using performance data
- Analyze campaign and funnel performance and deliver recommendations to leadership
- Own and report on MQLs, SQLs, pipeline contribution, cost per lead, and ROI
Requirements:
- 4-7+ years in B2B marketing
- Direct experience running both ABM programs and broader demand generation campaigns
- Proficiency with marketing automation and CRM platforms, including Salesforce, HubSpot, Hockeystack, and BI tools
- Strong understanding of funnel metrics including MQL, SQL, pipeline, velocity, ROI, and attribution models
- Experience partnering with Sales and SDR teams on account targeting and outbound alignment
- Strong project management skills and ability to manage multiple concurrent campaigns
- Analytical mindset and ability to translate data into campaign optimizations
- Strong written and verbal communication skills and comfort presenting results to leadership
- Experience in a B2B SaaS or technology company is an asset
- Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset
- Background in paid media such as LinkedIn Ads, Google Ads, Capterra, or Reddit, or content syndication vendors, is an asset
- Must be legally authorized to work in Canada without employer sponsorship
- Must be based in an Ontario or British Columbia hub, within a 300 km radius of Toronto or Vancouver, or willing to relocate to an eligible Canadian hub
Benefits:
- Equity
- Ongoing feedback and regular 1-on-1s through Lattice
- Dedicated professional mastery allowance
- Health and wellness benefits starting day 1
- MacBook laptop
- Monthly phone and internet subsidy
- Work-from-home budget
- Flexible co-working locations in Ontario and British Columbia
- Townhalls, AMA sessions, and company celebrations
- Four Employee Resource Groups
- Award-winning workplace
- Remote-first flexible work environment
- Equal opportunity employer and accommodation support
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