Performance Marketer
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Job Description
Part-time Performance Marketer managing website CRO, Google Ads, and Meta campaigns for an Australian energy comparison company. Optimizing media buying, landing pages, creatives, and conversion performance.
Responsibilities:
- Oversee all website projects, including UX/UI updates, landing page performance, and conversion rate optimization
- Manage paid Google Ads and Meta (Facebook/Instagram) advertising campaigns
- Ensure marketing strategies are implemented effectively and maintain quality control
- Monitor campaign performance and manage media buying across Google and Meta, including significant advertising budgets
- Leverage APIs to integrate lead forms, automation tools, analytics platforms, and CRMs
- Report weekly on CTR, CPL, conversions, and ROAS, identifying optimization opportunities
- Create basic creatives using AI tools and Canva
- Continuously test and optimize campaigns, landing pages, audiences, and creatives
- Deliver results during the initial 2-month project, with potential for long-term continuation
Requirements:
- Strong hands-on experience in performance marketing and media buying
- Proven experience managing high advertising budgets across Google and Meta
- Experience independently setting up and managing landing pages and paid campaigns
- Experience with GoHighLevel or equivalent platforms for campaign testing
- Comfortable creating basic ad creatives using AI tools and Canva
- Ability to work 20 hours a week for the initial 2-month project
- Part-time availability
- High-level graphic design skills are not required
Benefits:
- Top-of-market salaries
- Independent work from the comfort of home
- An unparalleled work culture
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