Paid Search, YouTube Manager
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Job Description
Paid Search & YouTube Manager scaling Google Ads and YouTube Ads for Mars Men, a fast-growing men’s health supplement brand. Driving efficient customer acquisition, revenue growth, and channel performance.
Responsibilities:
- Own and scale the day-to-day performance of Google Ads and YouTube Ads channels
- Deploy budgets effectively to hit CPA, acquisition volume, and revenue targets while identifying opportunities to scale efficiently
- Develop and execute campaign strategies across keyword targeting, bidding strategies, audience segmentation, campaign structure, and budget allocation
- Build and lead a structured testing roadmap across ad copy, creative, landing pages, audiences, and bidding strategies
- Analyze and optimize full-funnel performance to identify trends, diagnose account inefficiencies, investigate fluctuations, improve conversion rates, and drive profitable growth
- Strengthen measurement and attribution by optimizing conversion tracking, improving signal quality, and partnering with Analytics to ensure accurate reporting and effective performance-based bidding
- Collaborate with Growth and Creative on campaign performance and funnel efficiency
- Keep up with changes in search, paid media, and AI-driven advertising
Requirements:
- 3–5+ years of hands-on Google Ads experience, ideally at a fast-growing DTC, eCommerce, subscription, or consumer brand, with a track record of improving performance and scaling acquisition
- Deep expertise in paid search and Google Ads, with the ability to independently build, manage, troubleshoot, and optimize campaigns and translate business objectives into effective channel strategy
- Experience with YouTube Ads is strongly preferred
- Proven ability to own performance against CPA and ROAS targets, balancing acquisition volume, revenue growth, and efficiency while making sound decisions about when and where to scale spend
- Strong analytical skills and a data-driven approach to problem-solving
- Advanced proficiency in Excel or Google Sheets
- Experience using GA4, Northbeam, or similar analytics and attribution tools
- Deep understanding of conversion tracking and measurement, including attribution, conversion signals, and performance-based bidding
- Ability to identify data quality issues and turn insights into actionable improvements
- Ability to operate independently, prioritize effectively, communicate clearly, and move work forward in a fast-paced startup environment
Benefits:
- Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent
- Remote Work Environment - Our team is remote, offering full flexibility to work from home
- Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact
- Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
- Parental Leave - Generous paid parental leave for growing families
- Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
- 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)
- $200 Annual Superpower Membership
- Growth & Development - We invest in your professional development with ongoing learning opportunities
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