Senior Paid Media Specialist
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Job Description
Senior Paid Media Specialist leading paid media strategy for Etna Interactive, a digital marketing agency helping elective healthcare practices grow. Managing PPC, paid social, and programmatic campaigns to maximize client ROI.
Responsibilities:
- Learn and apply predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
- Lead the development of strategic paid media campaigns aligned with client goals
- Continuously optimize campaigns across platforms to maximize client ROI
- Consult with clients and internal teams to integrate paid media efforts with broader marketing strategies
- Serve as a knowledgeable and reliable client partner
- Mentor junior team members and collaborate across departments
- Monitor and report on KPIs
- Adjust strategies based on performance insights
Requirements:
- Bachelor’s degree in Marketing, Advertising, or Business (preferred)
- 4+ years of relevant experience managing paid media campaigns
- At least 2 years in an agency setting
- Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels
- Expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs
- Certifications in Google AdWords, Google Analytics, and Meta
- Exceptional communication and organization skills
- Ability to communicate data insights, client updates, and campaign recommendations clearly
- Ability to manage multiple accounts with varying budgets
- Ability to adapt and learn new healthcare industry concepts
- Familiarity with HIPAA is a plus
- Must upload a résumé and cover letter
Benefits:
- Flexibility
- Work-life balance
- Inclusive environment
- Progressive PTO system
- Development opportunities
- 100% employer-sponsored medical coverage
- 401(K) with matching
- Employer-sponsored long-term disability insurance
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