Influencer Performance Marketing Manager – m/f/d
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Influencer Performance Marketing Manager für datengetriebene Kampagnen bei deutscher Marketingagentur. Steuerung von Creatorn, Budgets und KPIs zur Skalierung von ROAS und Umsatz.
Responsibilities:
- Take end-to-end responsibility for influencer performance campaigns, from creator selection through budget management, optimization, and scaling
- Manage campaigns based on ROAS, revenue, CPA, and growth targets
- Source and select creators, manage bookings, and negotiate rates
- Develop performance-focused briefs
- Analyze key performance KPIs, including ROAS, revenue, CPA, and new customers, and derive optimization measures
- Test new creators, formats, and platforms
- Build a long-term creator pool and further develop the influencer database
Requirements:
- Significant experience in influencer performance marketing, either at an agency or brand
- Experience successfully implementing influencer marketing campaigns
- Strong analytical understanding of ROAS, revenue, and CPA management
- Experience managing budgets to optimize performance and scale campaigns
- Structured approach to work and the ability to oversee multiple campaigns in a multi-brand environment
- Strong negotiation skills when selecting and working with influencers
- Ideally, experience with influencer marketing tools such as Linkster or Storyclash
- Excellent German and English language skills
Benefits:
- Remote-first setup with a high degree of autonomy
- Flexible working and a culture of trust—work in the way that makes you most productive
- Variety and diversity through an agency setup working with multiple brands
- Continuous professional development
- The opportunity to actively help build VISCA and contribute your own ideas
- A direct, visible impact of your work on campaign performance and results
Similar Jobs
Senior Performance Marketing Strategist
Paid media strategist guiding B2B companies’ campaign strategy across Google, LinkedIn, Meta, and Microsoft Ads. Leading senior client conversations and connecting ad spend to pipeline and revenue.
Senior Paid Social Manager
Senior Paid Social Manager für Fast Progression, eine Performance-Marketing- und Lead-Generation-Agentur. Entwicklung, Analyse und Optimierung von Meta- und TikTok-Kampagnen für B2C- und B2B-Kunden.
Senior Paid Media Specialist
Senior Paid Media Specialist leading paid media strategy for Etna Interactive, a digital marketing agency helping elective healthcare practices grow. Managing PPC, paid social, and programmatic campaigns to maximize client ROI.
Paid Search Strategist
Paid Search Strategist leading SEM strategy, PPC growth, forecasting, and experimentation for Forbes Advisor’s financial services business. Driving revenue and profitability through Google Ads, Microsoft Ads, and cross-functional leadership.
Paid Search Strategist
Paid Search Strategist owning SEM strategy, category growth, and profitability for Forbes Advisor’s consumer financial services business. Driving PPC innovation, forecasting, testing, and cross-functional performance initiatives.
Paid Search Strategist
Paid Search Strategist driving Google and Microsoft Ads growth for Forbes Advisor’s consumer financial-services business. Owning category strategy, testing, forecasting, and commercial performance.
SEA Performance Marketing Manager, Paid Search
SEA Performance Marketing Manager leading international paid search and performance campaigns for Serviceplan, Europe’s largest owner- and partner-led agency group. Managing strategy, optimization, testing, reporting, and client consultation.
Specialist, Paid Search, YouTube
Paid Search and YouTube Specialist optimizing multi-account campaigns for Rain, a DTC marketing and integrated creative media agency. Managing pacing, reporting, testing, and performance insights.
Manager, Demand Generation – B2B
B2B demand generation manager scaling Nielsen’s enterprise pipeline for media-intelligence products Nielsen ONE and Ad Intel. Leading ABM, campaigns, analytics, sales alignment, and agency execution.
Junior Performance Marketer – Mainstream
Junior Performance Marketer driving paid acquisition for a fast-growing consumer AI company. Launching, testing, and optimising campaigns across mainstream consumer advertising platforms.
Senior Performance Marketer
Senior Performance Marketer scaling paid acquisition across consumer apps and subscription channels. Owning budgets, creative testing, and commercial performance across international markets.
Demand Generation Manager
Demand Generation Manager owning ABM, email, and multi-channel pipeline campaigns for Loopio’s SaaS platform. Optimizing funnel performance and reporting revenue-impacting demand metrics.
Demand Generation Manager
Demand Generation Manager driving B2B demand generation and qualified pipeline growth for Coupa’s AI-powered spend management platform. Optimizing multi-channel campaigns across North America.
Performance Marketer
Part-time Performance Marketer managing website CRO, Google Ads, and Meta campaigns for an Australian energy comparison company. Optimizing media buying, landing pages, creatives, and conversion performance.
Senior Paid Social Strategist, Meta
Senior Paid Social Strategist owning Meta strategy, execution, and client performance for premium and luxury DTC brands. Managing large budgets, tracking, testing, and cross-channel growth.
Working Student – Performance Marketing
Werkstudent Performance Marketing bei D+H, Anbieter von Rauchabzugs- und Lüftungssystemen. Unterstützung bei Websites, SEO, SEA, Social Media und Performance-Analysen.
Team Lead, Performance Marketing – Search
Team Lead Performance Marketing leading Search strategy, automation, and analytics for Kaufland’s international online marketplace. Managing a Search team and scalable PPC campaigns across storefronts.
Senior User Acquisition, Performance Marketing Manager – Mobile Apps
Senior user acquisition manager scaling Android app and mobile game campaigns. Managing paid media, CTV testing, analytics, budgets, and ROAS-driven growth.
Senior Google Ads Buyer, DTC eCommerce
Senior Google Ads Buyer owning full-funnel growth for DTC eCommerce brands. Managing Google Ads, attribution, feeds, tracking, and direct client relationships worldwide.
Paid Search Strategist, DTC eCommerce
Paid Search Strategist owning Google Ads strategy, buying, attribution, and client relationships for DTC eCommerce brands at Sweat Pants Agency. Building and optimizing full-funnel growth systems.