Demand Generation Manager
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Job Description
Demand Generation Manager responsible for executing inbound marketing programs at Steer. Connecting CRM data to drive revenue for auto repair shops.
Responsibilities:
- Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content.
- Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion.
- Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats.
- Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides.
- Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops.
- Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift.
Requirements:
- 4–8 years of experience in Demand Gen, Growth, or Performance Marketing.
- Expert-level HubSpot skills: Deep experience managing funnels and automated workflows.
- B2B SaaS Experience: Proven history of hitting pipeline targets (SMB or Vertical SaaS experience is a major plus).
- Channel Expertise: Solid experience in Meta, Google Ads, and CRM marketing.
- Nice to Have: Experience in the automotive or service industry.
- Strong copywriting skills for segmented, high-conversion messaging.
Benefits:
- 100% Remote: Work from anywhere.
- Comprehensive Benefits: 100% employer-paid medical insurance.
- Financial Growth: Equity package and 401(k).
- Time Off: Flexible PTO (15-day minimum) and Parental Leave.
- Support: Learning stipend and home office equipment budget.
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