Senior Performance Marketing Manager – Paid Social
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Job Description
Senior Performance Marketing Manager driving customer acquisition and growth through paid social channels. Leading strategies across Mexico and Canada for a company transforming physical operations.
Responsibilities:
- Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
- Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
- Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
- Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
- Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
- Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
- Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
- Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
- Champion, role model, and embed Samsara's cultural principles as we scale globally and across new markets.
Requirements:
- 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
- Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market.
- Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
- Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
- Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Bachelor's degree.
Benefits:
- Flexible, employee-led remote model
- Professional development stipend
- Comprehensive health and parental leave plans
- Above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity
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