Demand Generation Manager
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Job Description
Demand Generation Manager driving B2B growth through data-driven strategies and account-based marketing campaigns. Collaborating with cross-functional teams to optimize the entire buyer journey.
Responsibilities:
- Lead end-to-end demand generation strategy, driving pipeline, conversion, and revenue
- Develop and execute vertical-specific campaigns and account-based marketing (ABM) strategies aligned with business goals, in partnership with Sales
- Analyze funnel performance, lead quality, and KPIs for continuous optimization and to maximize ROI
- Translate market and customer insights into messaging, content, and targeted campaigns
- Manage campaign planning, budgets, timelines, dashboards, and performance reporting
- Collaborate with cross-functional teams and regional/global stakeholders, developing the team and promoting accountability
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or related fields; MBA is desirable
- Previous experience in B2B marketing, demand generation, and vertical marketing or ABM
- Strong experience with CRM, marketing automation, and targeting tools (Salesforce, Pardot, HubSpot, Demandbase, etc.)
- Proven track record of pipeline generation and conversion improvement
- English and Spanish preferred
Benefits:
- Equal opportunity employer
- Commitment to workforce diversity
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