VP, Demand Generation
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Job Description
VP of Demand Generation responsible for architecting global demand strategies at EDB. Leading digital marketing efforts to drive pipeline growth and customer acquisition.
Responsibilities:
- Define and execute a comprehensive digital demand generation strategy aligned to revenue targets and go-to-market priorities.
- Own pipeline generation across inbound and outbound digital channels, ensuring measurable contribution to bookings.
- Partner closely with Sales, Product Marketing, and RevOps to align demand programs with ICPs, buyer journeys, and regional priorities.
- Lead development of high-performing digital landing strategies, including personalization, A/B testing, and conversion rate optimization (CRO).
- Optimize the full digital funnel (traffic → engagement → conversion → pipeline).
- Oversee website strategy as a primary demand engine, ensuring alignment with SEO, paid media, and campaign objectives.
- Own global SEO and SEM strategy, including technical SEO, content optimization, and paid search execution.
- Scale multi-channel acquisition programs (search, display, social, retargeting) with a strong ROI orientation.
- Continuously refine keyword strategy and intent-based targeting to capture in-market demand.
- Integrate AI and machine learning into demand generation workflows.
- Evaluate and implement emerging AI-driven marketing technologies to improve efficiency and performance.
- Establish experimentation frameworks leveraging AI for rapid testing and iteration.
- Oversee global Marketing Operations, including campaign execution, lead lifecycle management, and data governance.
- Own and optimize the marketing tech stack, including Marketo (or equivalent MAP), Salesforce CRM, and analytics platforms.
- Lead strategy and optimization for the digital commerce engine, including self-service purchase flows and conversion optimization.
- Build and lead a high-performing global team across Demand Generation, Digital Marketing, and Marketing Operations.
Requirements:
- 12–15+ years in B2B marketing with significant leadership experience in digital demand generation
- Proven success in enterprise or high-growth software/SaaS environments
- Demonstrated ownership of pipeline and revenue targets at scale
- Deep expertise in landing page strategy and CRO
- Expertise in SEO/SEM and paid acquisition
- Strong understanding of modern buyer journeys, intent data, and account-based strategies
- Experience managing or scaling digital commerce / e-commerce motions in a B2B context
- Practical experience applying AI in marketing workflows
- Strong analytical mindset with fluency in attribution models, funnel metrics, and performance optimization
- Experience managing distributed, global teams across regions and functions
- Strong cross-functional leadership skills with the ability to influence Sales, Product, and Executive stakeholders
Benefits:
- Health insurance
- Wellness Fridays extending to December 2026
- Work-life balance resources
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