Google Ads Strategist
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Job Description
Google Ads Strategist leading paid search strategy and performance across Maxwood Furniture’s brand portfolio. Focused on driving revenue efficiency and reducing reliance on external agencies.
Responsibilities:
- Own Google Ads strategy and performance across multiple brands and product categories
- Manage and optimize significant monthly ad spend with clear ROAS and profitability targets
- Identify and execute opportunities to improve efficiency and reduce external agency reliance
- Build structured testing roadmaps across bidding strategies, creative, audience segmentation, and landing page alignment
- Conduct incrementality and lift analysis to validate true performance impact
- Develop forecasting models and scenario planning to guide budget allocation
- Partner with Analytics to strengthen attribution accuracy and performance reporting
- Translate complex performance data into clear, strategic recommendations for leadership
- Lead post-campaign analysis with actionable insights tied directly to revenue and margin outcomes
- Continuously identify new keyword, audience, and growth expansion opportunities
- Maintain rigorous data integrity across tracking, tagging, and reporting infrastructure
Requirements:
- 5+ years of hands-on Google Ads management experience at meaningful budget scale
- Demonstrated success managing high-spend accounts with measurable revenue impact
- Proven track record of improving ROAS, lowering CPA, and driving profitable growth
- Strong understanding of attribution models and incrementality testing
- Advanced analytical capability with Google Analytics (GA4) or similar platforms
- Experience building dashboards and performance reporting frameworks
- Experience in DTC, e-commerce, or consumer brands
- Ability to think commercially, not just tactically
- Strong executive communication skills
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
- Professional development assistance
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