Senior Performance Marketing Manager
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Job Description
Senior Performance Marketing Manager developing and optimizing paid marketing strategies for a health-focused company. Collaborating with teams to improve campaign performance and ROI management.
Responsibilities:
- Develop paid marketing strategies tailored to our target audience
- Plan, manage and optimize paid advertising campaigns across multiple channels (SEA and paid social)
- Maximize ROI through effective management of the paid marketing budget
- Monitor campaign performance and analyze key metrics
- Collaborate closely with the e-commerce and marketing teams
- Take responsibility for planning, allocating and optimizing the paid marketing budget
- Ensure cross-channel tracking setup
- Actively work on improving attribution models
Requirements:
- Degree in marketing, communications, media, or an equivalent qualification
- More than 5 years of experience in paid performance marketing, digital advertising, or related fields
- Proven track record in planning, executing and optimizing successful paid campaigns across various channels and platforms
- Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, display networks, etc.
- Up-to-date on trends, platform updates and best practices in paid marketing
- Strong analytical skills with the ability to interpret complex data, derive actionable insights and make data-driven decisions
- Excellent communication and project management skills
- Experience with marketing analytics tools, tracking technologies and attribution models
Benefits:
- 31 days of annual leave (Christmas Eve and New Year's Eve are provided as additional days off)
- Flexible working hours
- Company pension plan and growth bonus
- Annual "Lebenskraftpur" health voucher
- 25% employee discount and product samples
- Additional discounts and perks via Corporate Benefits
- Fresh drinking water and a matcha flat-rate in all kitchens
- Access to the OpenUp mental health program
- Team outings and company events to strengthen team spirit
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